Fujitsu Announces High-Performance ASIC Technology for Digital Media Encoding

FOOTHILL RANCH, Calif., July 13 /PRNewswire/ -- Fujitsu Frontech North America Inc., a leading supplier of innovative computer products, digital media solutions, peripherals and biometric security solutions, today announced the availability of new high-performance application-specific integrated circuit (ASIC) technology optimized to meet the growing demand for 10 bit 4:2:2 encoding in the advanced H.264 (AVC) supporting all formats, including 1080P and "stereoscopic" 3D television content. The new technology will be integrated into the Fujitsu IP-9600 next-generation encoder, a new, scalable and highly flexible digital media processor and networking platform scheduled to launch in mid 2011.

"The new ASIC technology offered in our next-generation IP-9600 encoder enables users to customize their video content acquisition, processing and distribution applications to meet their specific cost, performance, scalability and flexibility requirements," said Kunio Konishi, director of product management, media solutions, Fujitsu Frontech North America Inc. "Fujitsu digital media solutions is known for its high performance, reliability and return on investment value in MPEG-4 AVC encoding technologies. The integration of an advanced ASIC core further demonstrates our ongoing commitment to offering superior technology with low latency and the highest-possible video and audio fidelity at price points that meet different budget requirements."

The IP-9600 platform will join an industry-leading family of encoding technologies that includes: the IP-9500 high-performance, high definition (HD) and standard definition (SD) H.264 (AVC) 4:2:2/4:2:0 contribution encoder; the cost-efficient IP-9400 HD/SD 4:2:0 encoder specifically designed for electronic news gathering (ENG) and satellite news gathering (SNG) operations; and the IP-900 HD/SD encoder/decoder for efficient digital content transmission in AVC 4:2:0 format with robust FEC/ARQ technology, suitable for less-than-perfect, restricted-bandwidth IP networks.

"Since it first entered the market, the Fujitsu portfolio of digital media solutions has been well received by the global broadcast community," said Ashley Dove, director of product marketing of VISLINK, a global technology business specializing in secure communications for the news and entertainment market. "The company's technology offers low latency and best picture quality while reducing the costs associated with broadcasting in HD, essential for newsgathering and other applications. We look forward to introducing the next-generation IP-9600 solution to our customers and providing them with the best overall value in performance, operational functionality and capability."

In order to provide excellent support for its existing and next-generation media solution products, Fujitsu has developed a strong global channel partner program. Fujitsu digital media solutions are available through channel partners in the U.S., U.K., Middle East and Asia. Servicing the U.S. customers is NCS Industries (part of the ADDvantage Technologies Group), a master stocking distributor for the full range of Fujitsu AVC encoders, decoders and accessories, as well as AZCAR, Globecomm Systems, L-3/ESSCO, ND Satcom, On Call Communications and TBC Integration. Other non-U.S. partners include VISLINK, Megahertz Broadcast Systems (U.K.) and AVC (New Zealand). For more information about Fujitsu, its products, solutions and global channel partners, please visit: http://us.fujitsu.com/video.

About Fujitsu Frontech North America Inc.

Fujitsu Frontech North America Inc. offers a wide variety of products including retail point of sales terminals, self checkout systems, kiosks, media solutions, palm vein biometric authentication technology, Ethernet switches, RFID tags and bill dispensers – with sales, service and engineering support throughout the United States. Fujitsu Frontech North America Inc. is headquartered with operations and product development at 25902 Towne Centre Drive, Foothill Ranch, CA. 92610. For more information about Fujitsu products and services, call us at 800-626-4686 or visit us at: www.fujitsufrontechna.com.

About Fujitsu Frontech Limited

As part of the Fujitsu Group, Fujitsu Frontech Limited ties people and IT together through the development, manufacture and sale of front-end technology such as ATMs, operation branch, POS and totalizator terminals, and public display devices. Fujitsu Frontech also delivers related software, system integration and outsourcing as part of its total solutions offerings. The company supports the security sector by offering products incorporating Fujitsu's latest palm vein authentication technology, and is actively involved in the development of key technologies in various fields, with a current focus on color electronic paper and RFID systems. For more information, please visit: www.frontech.fujitsu.com/en/.

Copyright 2010 Fujitsu Frontech North America Inc. All rights reserved. Fujitsu and the Fujitsu logo are registered trademarks. All other trademarks are the property of their respective owners. Statements herein are based on normal operating conditions and are not intended to create any implied warranty of merchantability or fitness for a particular purpose. Fujitsu Frontech North America Inc. reserves the right to modify at any time without notice these statements, our services, products, and their warranty and performance specifications.

SOURCE Fujitsu Frontech North America Inc.