Fujita Kanko to Launch New Hotel Brand Targeting Millennials

"Tavinos" blends social aspect of hostels with style and technology

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Nov 19, 2018, 10:10 ET

TOKYO, Nov. 19, 2018 /PRNewswire/ -- Fujita Kanko Inc., a leading Japanese hospitality company headquartered in Tokyo, announced the launch of "Tavinos," a new hotel brand aimed at adventure-seeking millennials and like-minded travelers from around the world.

Fujita Kanko launches a new hotel brand in Japan, called Tavinos, targeting millennials. Tavinos blends social aspect of hostels with style and technology.

According to the Japan National Tourism Organization (JNTO), the number of international visitors to Japan has increased in recent years, hitting a record high in 2017. Fujita Kanko is adding this brand to their portfolio of 70+ well-established properties to target international visitors and millennials, a fast-growing, yet relatively untapped segment for the company.

With a state-of-the-art blending of design, space, and technology, the company is positioning Tavinos as a sleek hub for international visitors to meet fellow travelers, gather local information, and have fun during their travels.

By implementing technologies such as an AI concierge and automated check-in/check-out as well as minimal staffing, Tavinos can offer average room rates of 10,000 yen/night for a twin/double room at premier urban locations.

"There are already affordable accommodations throughout Japan, but travelling millennials are hungry for the community of a hostel and the professionalism and expertise of an experienced hotelier," says Akira Segawa, President & CEO of Fujita Kanko. "Tavinos will offer what outgoing and adventurous travelers want: the opportunity to meet interesting people, plan activities together, and explore."

Tavinos' design concept is based on Japanese pop culture, with eye-popping Manga (animation), covering the hotel. The stylish guest rooms, 12 square meters/129 square feet on average, are minimally furnished with smart storage to maximize space. Continental breakfast will be available in the spacious lobby lounge, also serving as a communal area for guests to meet and mingle. An AI concierge will provide local information and matching for guests interested in similar activities.

Fujita Kanko will open the first 188-room Tavinos in Hamamatsu-cho, Tokyo, in August 2019, followed by the second 278-room Tavinos in Asakusa, Tokyo, in May, 2020.

About Fujita Kanko

Fujita Kanko Inc., established in 1955, is a publicly-traded tourism industry corporation headquartered in Tokyo. In addition to its core hospitality business, the company operates wedding and banquet facilities, high-end resorts, leisure facilities and related services. It has 70 properties/facilities, including its five-star flagship, Hotel Chinzanso Tokyo, and 35 mid-priced hotels throughout Japan in the Hotel Gracery and Washington Hotels groups.

Contact:
Keiko Okano
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SOURCE Fujita Kanko Inc.