The ISTRA platform's extensive features allow fixed-line and mobile operators to address a wide range of businesses and mobile-centric users' needs
MOUNTAIN VIEW, Calif., Feb. 23, 2016 /PRNewswire/ -- Based on its recent analysis of the cloud communications industry, Frost & Sullivan recognizes Centile with the 2015 European Frost & Sullivan Award for Price/Performance Value Leadership. Centile stands out among cloud communications platform vendors with its entrepreneurial spirit and strong focus on technology innovation. It enables service providers (SPs) to deliver compelling cloud communications solutions to business customers with its feature-rich, multi-tenant ISTRA platform. The platform supports a broad set of unified communications and collaboration (UCC) capabilities, including private branch exchange (PBX), unified messaging, auto and away attendant, audio and video conferencing, desktop sharing, call center, interactive voice response (IVR) and recording.
Through flexible application programing interfaces (APIs), Centile ISTRA aids integration with third-party services and applications, including Microsoft Lync/Skype For Business, and customer relationship management (CRM) solutions, such as salesforce.com. This allows providers to deliver greater value to customers by helping them communicate and collaborate from the interfaces of their choice.
Designed as an "Any3" user-centric, value-added services (VAS) platform, Centile ISTRA supports any service over any terminal and network. SPs can deliver services using different numbers, including public switched telephone network (PSTN), public land mobile network (PLMN), and email numbers.
Unlike most platforms, Centile delivers tailored ISTRA software to SPs. For instance, the ISTRA SP is a session initiation protocol (SIP)-based telephony and UCC solution for fixed-line networks, while the ISTRA Mobile lets mobile operators and mobile virtual network operators (MVNOs) provide business telephony and UCC features on users' mobile devices. The ISTRA FMC Router is a mobile integration component that allows providers to interconnect ISTRA SP or a third-party VAS platform with a mobile operator or a MVNO mobile service to enable fixed-mobile convergence (FMC).
"Centile ISTRA provides all the flexibility and cost-efficiency benefits of a high-density, multi-tenant platform. As a turnkey solution with off-the-shelf portals and self-care tools, Centile ISTRA reduces SPs' time to market with new cloud communications solutions," said Frost & Sullivan Program Director Elka Popova. "The end-user and admin interfaces are also flexible and intuitive, which results in faster adoption as well as lower training and ongoing solution management costs."
Centile is uniquely positioned among cloud communications platform vendors with its ISTRA Mobile platform and ISTRA FMC router. For most competitors that are primarily focused on fixed-line operators and desk-bound workers, mobility has been an afterthought. Centile's innovative platforms, on the other hand, provide feature-rich and cost-effective business solutions for mobile-centric users and organizations.
Using ISTRA Mobile, operators deliver business-grade communications solutions natively on mobile devices, without the need to deploy additional network infrastructure or download clients on users' mobile devices. ISTRA Mobile provides such operators with an additional revenue stream and an opportunity to stand out in the market.
In addition, Centile offers several purchase options to SPs. Apart from affordable upfront software access license fees, providers pay highly competitive monthly per-user fees. Competitive usage-based software pricing helps providers to scale more cost-effectively, operate more profitably, and pass some of the cost savings to end customers. Furthermore, Centile offers a platform-as-a-service (PaaS) model, whereby the platform is managed jointly with a partner.
"Through continuous innovation, Centile ensures SPs deliver the most advanced features and capabilities that their customers require," noted Popova. "Additionally, Centile works with SPs to improve the platform's reliability and scalability, and address any potential issues."
Overall, with more than 15 years of experience in technology development as well as a large SP and business customer base, Centile has demonstrated the ability to deliver superior price/performance value and thrive in a highly competitive environment.
Each year, Frost & Sullivan presents this award to a company that has developed a product to suit the market and client needs. The award lauds the price competitiveness, features, ease of use of the product, as well as the service effectiveness of the recipient company.
"Smart customers make smart economic decisions when choosing to partner with a firm, and that is especially true in the cloud communications industry. Centile has greatly enhanced customer loyalty and retention with its focus on maximizing price/performance value in the cloud communications industry, and we are pleased to recognize its leadership position in that regard," said Frost & Sullivan Global President & Managing Partner Krishna Srinivasan.
Frost & Sullivan Best Practices Awards recognize companies in a variety of regional and global markets for demonstrating outstanding achievement and superior performance in areas such as leadership, technological innovation, customer service and strategic product development. Industry analysts compare market participants and measure performance through in-depth interviews, analysis and extensive secondary research to identify best practices in the industry.
About Centile Telecom Applications SAS
Centile Telecom Applications is the leading European developer of unified communications platforms for operators and integrators. The Centile Any3 architecture – Any service, over Any network, on Any terminal – addresses the needs of businesses and operators seeking to deliver advanced professional communications services to fixed and mobile users independent of the device they're using or the network they're connected to. In the fast-moving market for fixed and mobile communications, Centile ISTRA solutions offer customers the flexibility and agility to rapidly develop innovative new services in response to ever-changing customer requirements. For more information, please visit www.centile.com
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SOURCE Frost & Sullivan
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