Frost & Sullivan Honors Ericsson for Becoming Service Providers' Media Partner of Choice in the Global Pay TV IPTV Middleware Market
Pioneering IPTV Platform Recognized for Leading Global Middleware Market
MOUNTAIN VIEW, Calif., June 1, 2015 /PRNewswire/ -- Based on its recent analysis of the pay TV Internet Protocol television (IPTV) middleware industry, Frost & Sullivan recognizes Ericsson with the 2014 Global Frost & Sullivan Award for Market Leadership in capturing the highest market share within its industry.
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The rise of new technologies and increasing competition has led to one of the most disruptive periods in the history of the Pay TV industry. Amidst the transformation, Ericsson has continually empowered operators with the tools they need to deliver standout viewing experiences across screens at scale. Ericsson's comprehensive TV product portfolio – broadened by the acquisition of Mediaroom – accounts for 23 percent of the global Pay TV IPTV middleware market.
"Today Ericsson TV platforms power the viewing experiences for over 18 million subscribers across 79 commercial deployments via 36 million devices," said Frost & Sullivan Research Analyst Hiral Jasani. "Ericsson's end-to-end IPTV solutions equip operators to deliver leading video services for consumers, while providing operators with the tools they need to increase revenue, build customer loyalty and drive new business."
Ericsson's industry leading IPTV platform, Ericsson Mediaroom empowers operators to deliver the highest quality live, video on demand (VOD) and time-shifted television experiences. The platform's flexible and agile service management allows operators to power advanced, consumer-oriented features including unified search functionality, an enhanced user interface and visual guide, and restart anytime capability. Recognizing the shift in consumers' viewing habits, Ericsson Mediaroom Reach extends the platform to all screens, enabling the secure deployment of Adaptive Bit Rate (ABR) video streams to provide compelling in-home and out of home TV experiences.
Ericsson Mediaroom pioneered the vision of IP-based video delivery and remains at the forefront of providing advanced services and video innovation. Later this year Ericsson will bring 4K/HEVC support, cloud DVR and virtualization capabilities to the platform, equipping operators to deliver the best video quality on TV screens.
At IBC 2014 Ericsson introduced Ericsson MediaFirst, an end-to-end, cloud-based platform for the creation, management, and delivery of next-generation Pay TV. Taking a consumer first approach, Ericsson MediaFirst brings together traditional Pay TV and over-the-top services, giving operators the ability to deliver constantly evolving, highly personalized TV experiences on any device. For operators, Ericsson MediaFirst offers the ability to provide a continuous stream of new innovations to customers and act on to the platform's built-in analytics in real time, much like a web service. Ericsson MediaFirst will be launched in mid-2015.
"Ericsson is honored to receive this award from Frost & Sullivan," said Ben Huang, Vice President of Marketing of Product Area Mediaroom at Ericsson. "This is an unprecedented time of change within the industry, and we pride ourselves on delivering transformative IPTV solutions that help operators navigate these major shifts and provide standout consumer experiences."
"In becoming the market share leader in the IPTV middleware industry, Ericsson has not only delivered great products that command customer loyalty, but also nurtured a powerful competitive strategy," says Frost & Sullivan Global President & Managing Partner Krishna Srinivasan. "Ericsson appears well positioned to maintain its leadership position in the years to come, with its strong focus on innovation as the means to stay ahead of competition."
Overall, Ericsson deserves the Frost & Sullivan Award for Market Leadership for offering a compelling video viewing experience with its highly scalable and open television platforms.
Frost & Sullivan Best Practices Awards recognize companies in a variety of regional and global markets for demonstrating outstanding achievement and superior performance in areas such as leadership, technological innovation, customer service and strategic product development. Industry analysts compare market participants and measure performance through in-depth interviews, analysis and extensive secondary research to identify best practices in the industry.
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