Frost & Sullivan Applauds Zilkr's Platform That Enables Service Providers to Take Advantage of the Next Frontier in Enterprise Communications

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With its provider-friendly pricing model, Zilkr affords customers the opportunity to participate in the burgeoning API economy with minimal investment and a shared risk.

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Frost & Sullivan

Oct 20, 2017, 09:00 ET

SANTA CLARA, Calif., Oct. 20, 2017 /PRNewswire/ -- Based on its recent analysis of the North American communications platform as a service (CPaaS) industry, Frost & Sullivan recognizes Zilkr with the 2017 Enabling Technology Leadership Award. Zilkr is one of a small number of vendors that enable service providers to bridge the gap between their existing voice and messaging services and the application programming interface (API)-driven CPaaS services. Zilkr's cloud-based platform delivers a full CPaaS service to providers as an overlay on top of the provider's communications infrastructure, thus enabling carriers to deliver a full CPaaS solution to businesses.

Zilkr's platform also appeals to service providers committed to a "cloud-first" approach with their service offerings. These providers would prefer to partner with a company such as Zilkr to provide a CPaaS platform, rather than setting up additional infrastructure.

"Zilkr's innovative approach to CPaaS deployment is highly differentiated from that of the majority of CPaaS providers. Most competitors deliver end-to-end solutions that comprise the telephony network as well as the API integrations," said Michael Brandenburg, Industry Analyst. "Zilkr uniquely combines telecom carriers' robust network capabilities with its own agile, cloud-based platform to bring compelling CPaaS solutions to end customers."

Overall, Zilkr delivers highly innovative solutions and fosters innovation throughout the communications provider ecosystem.

Zilkr operates as an agile startup, with not only the ability to quickly bring new services and capabilities to its portfolio, but also to respond quickly to the needs of its provider customers.
Zilkr can continuously update and enhance its service without having a material impact on the provider's infrastructure.
Zilkr can collaborate directly with a particular application vendor to ensure that embedded communications features work within specific applications.

Zilkr bills providers for its service based solely on the usage of the provider's customers. Unlike some of its competitors, Zilkr does not require a significant investment on the part of the provider. Zilkr instead offers a utilization-based business model with monthly fees based on the average number of daily transactions that run through its service. The pricing model is particularly compelling to telecom carriers and Zilkr finds that even the most conservative of service providers are willing to consider adding CPaaS solutions into their offerings using Zilkr cloud services.

"Beyond CPaaS, Zilkr enables service providers to participate in the broader API economy. With a CPaaS solution in place, a provider's communications services can be leveraged as a component of the larger integration platform as a service (IPaaS) market," mentioned Brandenburg. "While CPaaS is narrowly focused on the programmatic automation of communication elements, IPaaS incorporates 'mash-ups' across the wide spectrum of cloud-based applications. Zilkr's CPaaS overlay allows end customers to either directly connect CPaaS to these applications, or bridge communications into a larger IPaaS strategy."

"Businesses recognize that a strong cloud Communications solution must be two-way, with the ability to integrate back into a service provider. Enabling this with technology and managed services is our core mission. We are deeply appreciative of this recognition by Frost & Sullivan, a recognized leader in the analyses and understanding of UCaaS and Telco API markets," said Omar Paul, Zilkr's CEO.

Each year, Frost & Sullivan presents this award to the company that strives to be best-in-class in three key areas: understanding demand, nurturing the brand, and differentiating from the competition.

Frost & Sullivan Best Practices Awards recognize companies in a variety of regional and global markets for demonstrating outstanding achievement and superior performance in areas such as leadership, technological innovation, customer service, and strategic product development. Industry analysts compare market participants and measure performance through in-depth interviews, analysis, and extensive secondary research to identify best practices in the industry.

About Zilkr

Zilkr brings app functionality to phone numbers by enabling service providers to deliver integration-friendly communication solutions to businesses through an API platform and Apps marketplace that works seamlessly with existing communications networks. Zilkr is headquartered in Austin, TX.

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SOURCE Frost & Sullivan