Frost & Sullivan Applauds Eppendorf's Commitment to Delivering Customer-Focused Products to Meet Diverse End-User Needs

Eppendorf is constantly innovating, fastidious in its design, and proactive in matching new products to emerging needs

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Mar 18, 2015, 09:00 ET

MOUNTAIN VIEW, Calif., March 18, 2015 /PRNewswire/ -- Based on its recent analysis of the liquid handling market, Frost & Sullivan recognizes Eppendorf with the 2014 North American Frost & Sullivan Award for New Product Innovation. Eppendorf stands out in the liquid handling market for continually making smart product advancements in a relatively mature market.

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The company caters to academic, biopharmaceutical, and industrial laboratories with an expansive portfolio of technologies, equipment and consumables such as pipettes, automated liquid handling systems, spectrometers, ultra-low temperature freezers, and cell manipulation systems. Since launching the first piston-stroke pipette in 1961, Eppendorf has proceeded to design numerous and increasingly sophisticated pipette models, as well as added the epMotion line of automated liquid handling workstations to its portfolio.

The epMotion system is ideal for advanced liquid handling procedures such as complex small-volume applications. The epMotion 5075m model offers superior flexibility to the user, with an array of deck positions along with mixing, temperature control, and magnetic bead separation capabilities. Meanwhile, the epMotion 5070 model finds application as an optimized unit for cell culture applications, enabling users to automate seeding cells, media changes or perform cytotoxicity tests, all while inside a laminar flow or fume hood.

"Irrespective of the instrument, Eppendorf prides itself on delivering easy-to-use software that assists each system in easily switching between applications to improve laboratory and efficiency," said Frost & Sullivan Senior Industry Analyst Christi Bird. "In addition, these open platforms provide users with ultimate flexibility and the ability to optimize workflows with the use of reagents and assays from any supplier."

Significantly, Eppendorf's wide range of features allows customers to select pipettes best suited to the tasks at hand. They provide customers with flexibility and can be customized through multiple channel formats with adjustable or fixed volume, can be manual or electronic, and have color coding and pipetting modes, among other options.

One of the main differentiators of the company's pipettes is its ergonomic features. Recognizing the need to reduce the risk of repetitive strain injury caused by manual pipetting for long periods, Eppendorf designed novel pipettes by partnering with experts in physiotherapy and ergonomics.

Some of the features of Eppendorf's pipettes from the PhysioCare Concept are:

Lower and well-balanced weights
Light operating forces
Spring-loaded tip cones for lower tip attachment and ejection forces
A volume wheel suitable for one-hand operation
A one-button combined piston and tip injector for reduced thumb movement
Ergonomic shapes and grips

In addition, some pipettes come embedded with radio frequency identification (RFID) chips containing all relevant pipette data, and the TrackIT identification and documentation system to track each pipette in the laboratory. Eppendorf also provides plastic tips and tubes that meet the stringent purity and certification needs of end-user industries.

"The company focuses on its technology strengths, innovating within its area of expertise rather than entering markets simply to expand," noted Bird. "This has allowed it to maintain high quality across its portfolios, earning fierce customer loyalty."

Overall, Eppendorf's intuitive and advanced product features, as well as customer-centric company culture, have earned it a stellar brand reputation in the liquid handling market.

Each year, Frost & Sullivan presents this award to the company that has developed an innovative element in a product by leveraging leading-edge technologies. The award recognizes the value-added features/benefits of the product and the increased ROI it offers customers, which, in turn, increases customer acquisition and overall market penetration potential.

Frost & Sullivan Best Practices Awards recognize companies in a variety of regional and global markets for demonstrating outstanding achievement and superior performance in areas such as leadership, technological innovation, customer service and strategic product development. Industry analysts compare market participants and measure performance through in-depth interviews, analysis and extensive secondary research to identify best practices in the industry.

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SOURCE Frost & Sullivan