Frontier Airlines' Communications Strategy Takes Flight as Company Names MWW Group its PR Agency of Record

NEW YORK, May 11, 2011 /PRNewswire/ -- MWW Group (www.mww.com), one of the top ten global independent public relations firms, announced today that it was selected in a competitive agency review to serve as agency of record for Frontier Airlines. The firm has been charged to raise awareness for the Frontier brand in its hub markets and the various destinations that it serves. Additionally, MWW Group will help guide strategy for all communications initiatives, as well as craft programs focused on enhancing the brand's social media presence.

The assignment will draw upon multiple MWW Group practice areas including consumer lifestyle marketing and Dialogue Digital (MWW Group's in-house digital marketing/social media and visual branding practice).  The team will craft an integrated communications program that includes brand positioning, strategic messaging, leadership positioning and media relations initiatives to enhance Frontier's "whole different animal" brand positioning, support its expansion plans and generate consumer enthusiasm for the brand in their key cities and online.

"Frontier's distinctive brand and loyal following makes it a perfect cultural fit for MWW Group. Our innovative approach to our industry, combined with a passionate and dedicated team, will enable Frontier to reach new audiences, as well as to galvanize and grow the brand's base of support," said Michael W. Kempner, president and CEO, MWW Group. "One of MWW Group's specialties is challenger brands; and like Frontier, we are a 'whole different animal.'  We believe in challenging conventional thinking and using communications to build trust and relevance with our clients' key stakeholders.  Frontier's needs, and MWW Group's skills are a perfect fit – and we look forward to working with them to help them achieve their brand and business goals."

"Frontier has experienced significant changes in its recent history, and as we look toward our next phase of growth, we wanted a partner that would bring holistic, strategic thinking, expertise in digital and an intuitive understanding of our brand and our culture to the team.  We found that fit in MWW Group," said Ian Arthur, vice president, marketing at Frontier Airlines. "Public relations is a critical element of Frontier's marketing mix, and we believe that MWW Group is an ideal partner to help us engage our stakeholders to be the preferred airline for both business and leisure travel."  

About MWW Group

MWW Group is one of the top ten global independent public relations firms and is known for its results-driven approach to public relations and "Aim High. Deliver" commitment to client service. MWW Group is a different kind of agency.  Passionate, driven, highly experienced professionals with an entrepreneurial attitude, strategic thinking and flawless execution.  At MWW Group, we're game changers, provoking new ways of thinking for ourselves and our clients.  This attitude and ability results in category re-defining campaigns and the delivery of outstanding results for our clients, exceeding their expectations and business goals.  In the past year, MWW Group was named both "Midsize Agency of the Year" and "Strategic PR Agency of the Year" by The Holmes Report and "Digital Firm of the Year" and "Team of the Year" by PR News.  The firm has consistently been named one of the Top Places to Work in PR by PR News.  For more information visit www.mww.com and follow MWW Group on Facebook, Twitter and LinkedIn.

About Frontier Airlines

Frontier Airlines is a wholly owned subsidiary of Republic Airways Holdings, Inc. (NASDAQ: RJET - News), an airline holding company that also owns Chautauqua Airlines, Lynx Aviation, Republic Airlines and Shuttle America. Currently in its 17th year of operations, Frontier employs more than 5,500 aviation professionals and operates more than 550 daily flights from its hubs at Denver International Airport, Milwaukee's General Mitchell International Airport, Kansas City International Airport, and Omaha's Eppley Airfield. Frontier offers routes to more than 70 destinations in the United States, Mexico and Costa Rica. For more in-depth information on Frontier Airlines and to book tickets, please visit our website at www.FrontierAirlines.com.

SOURCE MWW Group

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