From the Lap of Luxury: Tiny Dogs with Big Tastes, Sophisticated Palates

Wellness® launches all-natural line of dry dog food specially developed with super nutrients for toy breeds

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Mar 12, 2014, 08:48 ET

TEWKSBURY, Mass., March 12, 2014 /PRNewswire/ -- Think ground flaxseed and natural, deboned chicken are gourmet menu ingredients only found at top Zagat-rated restaurants? Think again. Wellness^® Natural Pet Food announces an all-new line of dry dog food designed for the tiniest of digestive systems: Wellness Toy Breed Complete Health. The Wellness Toy Breed line features natural ingredients and super nutrients developed for Pomeranians, Chihuahuas, French Bulldogs and the twenty-two other recognized toy breeds. The new dry dog food also has a special crunchy texture that can combat dogs' plaque build-up, helping to maintain overall oral health.

Wellness Adult Toy Breed Complete Health. (PRNewsFoto/WellPet, LLC) (PRNewsFoto/WELLPET, LLC)

"Shopping for dog food can be a daunting task when faced with a multitude of formulations for different sizes, ages, activity levels and more. Size matters significantly when it comes to nutritional needs, especially for toy breed dogs," says Chanda Leary-Coutu, Senior Marketing Manager for Wellness Natural Pet Food. "Pomeranians and Great Danes – two very different sized dogs – simply aren't going to have the same metabolic rate, bite size, or daily caloric intake. It's important to look for all-natural offerings like Wellness Toy Breed to ensure your pup receives quality food that is appropriate for his or her digestive needs."

The Wellness Toy Breed Complete Health line has three formulations: 1) Adult Health Deboned Chicken, Brown Rice & Peas Recipe, 2) Healthy Weight Deboned Chicken & Barley Recipe, and 3) Senior Health Deboned Chicken & Oatmeal Recipe. Each has the right balance of protein, fat and calories to provide the energy little dogs need. The Complete Health Toy Breed Adult Health recipe, for example, is protein-rich to support energy needs, whereas the Complete Health Toy Breed Senior Health recipe supports heart health with controlled sodium levels. The Complete Health Toy Breed Healthy Weight recipe is reduced fat to help maintain a healthy weight and also contains L-carnitine to help support a healthy metabolism. All three recipes have omega 3 and omega 6 fatty acids to support healthy skin and a shiny coat.

Wellness Toy Breed Complete Health natural dry dog food will be available at pet specialty retailers and natural food stores nationwide beginning March 2014 for the suggested retail price of $8.99 (2lb bag) and $15.99 (4lb bag).

To learn more about Wellness, visit www.wellnesspetfood.com. Find Wellness on Twitter -www.twitter.com/wellnesspetfood and Facebook - www.facebook.com/wellnesspetfood.

About Wellness^®:

At Wellness, we do whatever it takes to create the healthiest foods for the pets that depend on us. We believe food feeds their souls, sustains their lives and protects their bodies. For each of our recipes we never compromise - selecting nature's finest ingredients and combining them with unique super nutrients to help support whole body health and wellbeing. Like you, we know that our pets provide us unconditional love, and providing uncompromising nutrition is one way we can do the same for them. We do more than make pet food. We create Wellness.™

About WellPet, LLC:

WellPet is home to the family of premium pet food brands including Wellness^®, Old Mother Hubbard^®, Eagle Pack^®and Holistic Select^®. For more than 100 years, WellPet has delivered on the promise of doing whatever it takes to make the healthiest natural products for the pets that depends on us. Today, our team of animal lovers, nutritionists and vets at WellPet are committed to carrying forth our strong heritage, continuing to find new ways to bring innovation, nutritional excellence and product quality to our family of natural brands, always putting pet health first.

Photo - http://photos.prnewswire.com/prnh/20140312/NE81383

SOURCE WellPet, LLC