From the Jersey Shore to the Cote D'Azur

PARIS, Feb. 23, 2012 /PRNewswire/ -- Jersey Shore cast members and senior programming execs behind MTV's hit series will step ashore in Cannes on Monday 2 April to meet MIPTV participants for a keynote showcase on the theme: "Jersey Shore: How MTV Is Cracking the Millennial Code."

Cast members Deena Nicole Cortese and Vinny Guadagnino will be present alongside Chris Linn, MTV's EVP of Programming and Head of Production, and Caroline Beaton, SVP of International Programme Sales,  Viacom International Media Networks.

Together, they will take an insider's look at the Jersey Shore phenomenon, how MTV continues to pioneer innovative programming for young people and, of course, the importance of a fake tan!

Since its launch in 2009, MTV's Jersey Shore has enjoyed huge success and has become the network's most iconic series, thanks to record audience figures in the US and around the world.

Executive produced by SallyAnn Salsano of 495 Productions and Jacquelyn French for MTV, Jersey Shore is broadcast worldwide on MTV and follows the lives of eight housemates (four men and four women) as they navigate their friendships, relationships and everyday adventures with trademark hilarity, fist-pumping and family dysfunction. The fifth season of the show will premiere internationally in March 2012.

For more information about MIPTV, visit www.miptv.com.

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About Reed MIDEM
Founded in 1963, Reed MIDEM is a leading organiser of professional, international tradeshows. Reed MIDEM events have established themselves as key dates in professional diaries. The company hosts MIPTV, MIPDOC, MIPFORMATS, MIPCUBE, MIPCOM, and MIPJUNIOR for the television and digital content industries, MIDEM for music professionals, MIPIM, MIPIM Asia and MAPIC for the property and retail real estate sectors.

Reed Exhibitions is the world's leading events organiser, with over 460 events in 36 countries covering 44 industry sectors. In 2010 Reed brought together over seven million active event participants from around the world generating billions of dollars in business. Today Reed events are held throughout the Americas, Europe, the Middle East and Asia Pacific, and organised by 34 fully staffed offices.

SOURCE Reed MIDEM

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