From Flea Markets to Nationwide Grocery Shelves: How Dan-O's Seasoning Leveraged TikTok to Fuel Growth

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Apr 27, 2022, 14:25 ET

Going viral helped the company expand distribution by almost 6,000% since 2020

LOUISVILLE, Ky., April 27, 2022 /PRNewswire/ -- Just two years ago, Dan-O's Seasoning could be found only at flea markets, trade shows, and a handful of local grocery stores in the company's home state of Kentucky. This spring, thanks in large part to the brand's success on TikTok, the wildly popular, all-natural seasoning will be sold in 7,800 retail stores nationwide.

All Three flavors of Dan-O's Seasoning: Original, Spicy, and Hot Chipotle

"It's crazy how our 'Plan B' pandemic marketing strategy resonated with so many people," said founder Dan Oliver, who is the star of the brand's now-verified TikTok account with 2.3 million followers. "Social media was one of the only ways to get in front of folks and, once they were able to try Dan-O's, the quality spoke for itself."

Starting this month, Dan-O's fans can find the seasoning in every store of the country's two largest grocery chains: Walmart Supercenter and Kroger's family of brands. Dan-O's will also land on shelves at B.J.'s Wholesale Club, Ingles Market, Raley's Supermarkets, and nearly a dozen other retailers. The expansion represents an almost 6,000 percent increase in retail availability since 2020 – a jump from 130 stores to 7,800 this spring.

In 2017, Oliver packaged the product and hit the trade show circuit, seeing steady growth for a few years. When the pandemic hit in 2020, in-person sales opportunities dried up. Oliver then turned to TikTok.

"I grabbed some ingredients and a six-pack and started making videos in my kitchen," Oliver said. "People loved it. They responded to our authenticity."

Dan-O's TikTok content includes recipes, cooking tips, and Oliver's trademark personality. The hashtag #danosseasoning has more than 1 billion views and the brand averages more than 150 million total views a month. Dan-O's is available online and in-store in 49 of 50 U.S. states.

About Dan-O's Seasoning
Dan-O's Seasoning is an all-purpose seasoning that can be used on pretty much everything. Dan-O's prides itself on using all-natural ingredients with no chemicals or fillers. All of its seasoning is low in sodium, has zero sugar, zero carbs, and zero GMOs. It is a flavor-rich diet-friendly seasoning that comes in three flavor profiles: Original, Spicy, and Hot Chipotle.

For more information visit: https://danosseasoning.com/

Contact: Elijah Glancy
[email protected]
502-296-3879

SOURCE Dan-O's Seasoning