Frito-Lay Joins Forces with Zynga to Bring Five Million Online In-game Prizes to Walmart Customers

Fans of Snacking to Unlock Free Virtual Items in Social Game Leaders' Largest Offline Partnership

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Mar 01, 2012, 09:00 ET

PLANO, Texas, March 1, 2012 /PRNewswire/ -- PepsiCo's Frito-Lay North America division today announced a partnership with Zynga, the world's leading provider of social game services and creator of games including CityVille, Words With Friends, and FarmVille, to offer fans various in-game virtual items with the purchase of specially marked Frito-Lay snacks, including Lay's Classic potato chips, Doritos Nacho Cheese flavored tortilla chips, Ruffles Cheddar and Sour Cream flavored potato chips, Cheetos Crunchy cheese flavored snacks and Funyuns onion flavored rings. The promotion, which runs from March 1 to April 12, 2012, will be featured on five million bags available at more than 3,400 Walmart stores nationwide.

As part of the promotion, fans will receive exclusive virtual items in three participating Zynga games – FarmVille, CastleVille and CityVille - by redeeming on-pack codes from specially marked Frito-Lay products on the participating game's Game Card redemption tab on Facebook. Fans who redeem on-pack codes from four different specially marked Frito-Lay snack brands and a $15 or $25 Zynga Game Card in the same game will receive an exclusive super item. Details for the promotion can be found at www.zynga.com/crunch.

The Zynga Game Cards and the specially marked Frito-Lay snacks will be available on in-store Frito-Lay/Zynga displays near the check lanes of participating Walmart stores across the country. Zynga has more than 240 million monthly active players.

About Frito-Lay North America

Frito-Lay North America is the $13 billion convenient foods business unit of PepsiCo (NYSE: PEP), which is headquartered in Purchase, NY. Learn more about Frito-Lay at the corporate website, http://www.fritolay.com/, the Snack Chat blog, http://www.snacks.com/ and on Twitter at http://www.twitter.com/fritolay.

About PepsiCo

PepsiCo is a global food and beverage leader with net revenues of more than $65 billion and a product portfolio that includes 22 brands that generate more than $1 billion each in annual retail sales. Our main businesses – Quaker, Tropicana, Gatorade, Frito-Lay and Pepsi-Cola – make hundreds of enjoyable foods and beverages that are loved throughout the world. PepsiCo's people are united by our unique commitment to sustainable growth by investing in a healthier future for people and our planet, which we believe also means a more successful future for PepsiCo. We call this commitment Performance with Purpose: PepsiCo's promise to provide a wide range of foods and beverages for local tastes; to find innovative ways to minimize our impact on the environment by conserving energy and water and reducing packaging volume; to provide a great workplace for our associates; and to respect, support and invest in the local communities where we operate. For more information, please visit www.pepsico.com.

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About Zynga (www.zynga.com)

Zynga Inc. (NASDAQ: ZNGA) is the world's leading provider of social game services with more than 240 million monthly active users playing its games, which include CityVille, FarmVille, Words With Friends, Scramble With Friends, CastleVille, Hidden Chronicles, Zynga Poker, Empires & Allies, Indiana Jones™ Adventure World, The Pioneer Trail, Mafia Wars and Cafe World. Zynga's games are available on a number of global platforms, including Facebook, Google+, Tencent, Apple iOS and Google Android. Through Zynga.org, Zynga players have raised more than $10 million for world social causes. Zynga is headquartered in San Francisco, Calif.