Frito-Lay Celebrates Black History Month By 'Calling All Artists' For A Chance To Win A Grand Prize Of $10,000

For Every Eligible Consumer Vote Received During the Voting Phase, Frito-Lay Will Donate $1 to the United Negro College Fund Up to $20,000

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Frito-Lay North America

Feb 04, 2015, 09:00 ET

PLANO, Texas, Feb. 4, 2015 /PRNewswire/ -- In celebration of Black History Month, PepsiCo's Frito-Lay North America division is asking consumers to submit an original piece of art online for a chance to win a grand prize of $10,000 through its "Create to Celebrate" Black History Month art contest. The contest, which kicked off in early January, encourages consumers to upload an original piece of art created in any medium celebrating African American achievement in Black History to www.CelebrateBlackHistory.com by midnight on Feb. 14. In addition to a grand prize winner, a second prize winner will receive $5,000 and a third prize winner will receive $2,500. Consumer voting will determine the finalists and a judging panel will select the winners from the finalist entries.

New this year, consumers can submit their art work through Instagram and Twitter using the hashtag #myBHMentry. For every eligible consumer vote received, Frito-Lay will donate $1 to the United Negro College Fund (UNCF) up to a maximum donation of $20,000.

"The response we've seen so far around the 'Create to Celebrate' Black History Month art contest has been inspiring," said Jim Meier, senior director of marketing, Frito-Lay North America. "Consumers still have the opportunity to help us give back to the UNCF by submitting and then voting for their favorite entry. With every vote, consumers will be supporting the educational needs of artists and students across the nation."

Beginning Feb. 15 until Feb. 28, eligible fans, 13 years of age and older, can vote once a day for their favorite "Create to Celebrate" Black History Month art contest entry by visiting www.CelebrateBlackHistory.com. The top-25 entries which receive the most online fan votes will become finalists. The winners, which will be announced on or around March 24, will be selected from the finalist entries by a Frito-Lay judging panel based on artistic talent, creativity and Black History Month relevance.

The UNCF is an American philanthropic organization that funds scholarships for black students and provides general scholarship funding for 39 private historically black colleges and universities.

For more information, visit www.CelebrateBlackHistory.com.

About Frito-Lay North America

Frito-Lay North America is the $13 billion convenient foods business unit of PepsiCo (NYSE: PEP), which is headquartered in Purchase, N.Y. Learn more about Frito-Lay at the corporate website, http://www.fritolay.com, the Snack Chat blog, http://www.snacks.com, and on Twitter at http://www.twitter.com/fritolay.

About PepsiCo
PepsiCo products are enjoyed by consumers one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $66 billion in net revenue in 2013, driven by a complementary food and beverage portfolio that includes Frito-Lay, Gatorade, Pepsi-Cola, Quaker and Tropicana. PepsiCo's product portfolio includes a wide range of enjoyable foods and beverages, including 22 brands that generate more than $1 billion each in estimated annual retail sales.

At the heart of PepsiCo is Performance with Purpose – our goal to deliver top-tier financial performance while creating sustainable growth in shareholder value. In practice, Performance with Purpose means providing a wide range of foods and beverages from treats to healthy eats; finding innovative ways to minimize our impact on the environment and reduce our operating costs; providing a safe and inclusive workplace for our employees globally; and respecting, supporting and investing in the local communities where we operate. For more information, visit www.pepsico.com.

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SOURCE Frito-Lay North America