Fringe Takes Centre Stage at MIDEM

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PARIS, Jan. 7, 2011 /PRNewswire/ -- New talent is set to perform at the heart of MIDEM 2011 with the launch of a new Fringe performance stage inside the main MIDEM exhibition hall.

21 groups drawn from Canada, Germany, France, Austria, the United States, Russia, Spain and Britain, will perform live between January 23 and January 25, giving MIDEM delegates the opportunity to discover new 'underground' acoustic talent without having to leave MIDEM's venue, the Palais des Festivals in Cannes. All groups will appear for a second series of evening gigs at one of the three Cannes venues which are also hosting the Fringe – Morrison's Irish Pub, The Lounge and The Quay's Irish Pub.

"Following the success of the Fringe programme last year, MIDEM 2011 will provide new talent with exposure to music executives both during the day and at night. By bringing the Fringe into the Palais des Festivals, MIDEM underlines that the creation of music and the development of new talent are at the heart of what the event stands for," says Dominique Leguern, Director of MIDEM.

Digital entertainment technology leader Rovi Corporation is a partner of the Fringe event.

Line up for the FRINGE stage at MIDEM 2011:

For more information about MIDEM, visit midem.com

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Note to editors

ABOUT REED MIDEM

Founded in 1963, Reed MIDEM is a leading organiser of professional, international tradeshows. Reed MIDEM events have established themselves as key dates in professional diaries. The company hosts MIPTV, MIPDOC, MIPCOM, and MIPJUNIOR for the television and digital content industries, MIDEM for music professionals, MIPIM, MIPIM Asia, MIPIM HORIZONS and MAPIC for the property and retail real estate sectors.

Reed MIDEM is a division of Reed Exhibitions, the world's leading events organiser, with over 440 events in 36 countries. In 2009 Reed brought together over six million active event participants from around the world generating billions of dollars in business. Today Reed events are held throughout the Americas, Europe, the Middle East and Asia Pacific, and organised by 35 fully staffed offices.

Reed organises a wide range of events, including trade and consumer exhibitions, conferences and meetings. Its portfolio of over 440 events serves 44 industry sectors, including: Aerospace & aviation, automobiles, beauty & cosmetics, broadcasting, building & construction, electronics, energy, oil & gas, engineering & manufacturing, food service & hospitality, gifts, healthcare, interior design, IT & telecoms, jewellery, life science & pharmaceuticals, machinery, marketing, business services & training, medical education, printing & graphics, security & safety, sports & recreation, travel.

Working closely with professional bodies, trade associations and government departments Reed ensures that each and every event is targeted and relevant to industry needs. As a result, many Reed events are market leaders in their field.

SOURCE Reed MIDEM