FRIGO® No.1 Revolutionizes Men's Underwear

Patented Technology Provides Unparalleled Support and Comfort

NEW YORK, April 10, 2012 /PRNewswire-USNewswire/ -- Introducing FRIGO® No.1, an unparalleled evolution in luxury performance men's underwear. It was developed with patented technology and provides incomparable freedom of movement. Created by a European team of experts and wear-tested by a panel of men across the globe, FRIGO No.1 incorporates high-end, high-tech design with superior athletic support into the silhouette of a boxer brief.

(Photo: http://photos.prnewswire.com/prnh/20120410/DC84605)

FRIGO No.1's patented signature feature, the FRIGO Zone™, is an adjustable mesh pouch that provides ultimate support, coupled with the perfect fit. The game-changing FRIGO No.1 offers stabilization through its high performance textile liner, and a soft lock system adjusts the pouch for a custom fit.

"FRIGO No.1 is a new breed of underwear – a complete evolution," says Mathias Ingvarsson, Chief Executive Officer of RevolutionWear™, the firm behind the brand. "Once a man tries a pair of FRIGO No.1, he will never be satisfied with ordinary underwear again. Until it was developed, there wasn't a company in the world that truly understood how to bring luxury and performance to men's underwear. Now there is."

The FRIGO No.1 line was designed in conjunction with the leading athletic research team at Progressive Sports in Europe. Every element of FRIGO No.1 addresses specific concerns that men constantly face, including cinched waistbands and slippage. The design team leveraged advances in fabrication to ensure a flawless fit.  Seams are lap-bonded to minimize bunching. The leg openings use specially produced Stay4sure® hem stabilizers, which hold FRIGO No.1 comfortably in place – for ease of movement, no matter how dynamic the activity. Additionally, the body contouring fit reduces muscle vibration during vigorous exercise.

Active men appreciate the product's attention to the male sweat points. Thanks to a unique combination of superior wicking properties and laser-cut vents strategically placed around the lower back, no other underwear is better at keeping a man comfortable and dry as FRIGO No.1.  In fact, celebrity trainer Michael George said, "The ventilation and the adjustable mesh pouch in this underwear are very well thought out. This is a product that the market has not seen before and one I would certainly recommend to my clients and other trainers."

Technology has transformed performance and fit in sportswear in the last decade, and RevolutionWear is pioneering the tech-savvy upgrades worn in the gym into underwear for everyday use. FRIGO No.1 performs as well during a long day at the office, as it does during an extra-inning game.

To purchase one of the first pairs of FRIGO No.1 luxury performance underwear, or to learn more about its technical innovations, please visit: revolutionwear.com.

About RevolutionWear, Inc.
FRIGO's parent company is RevolutionWear, Inc. It combines innovative design with technology to create radically different, superior products for global distribution. RevolutionWear, Inc. was founded in Sweden in 2007, and incorporated in the United States in 2010. The company is headquartered in New York, NY.

Press Contact:
Kevin Pchola
Zeno Group for RevolutionWear
212-299-8950
[email protected]

SOURCE RevolutionWear, Inc.

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