FrieslandCampina Asia Wins Winsemius Award for Sustainability & Innovation

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The award recognises the innovation behind FrieslandCampina's Friso Online e-commerce platform which was launched in 2015. For 2017, the channel is projected to constitute about 20 percent of Friso's sales in Singapore. Friso Online allows consumers in Singapore to purchase Friso baby products from the dedicated site, offering free delivery and a host of different rewards. The Friso brand is now the leading baby formula brand online.

The adoption of a 'test and optimise' strategy in the development and management of the platform has enabled a critical understanding of user preferences, allowing FrieslandCampina to both customise and adapt the platform to provide the best possible user experience, as well as generate insight that can inform business decisions.

Commenting on the award win, Mr. Piet Hilarides, Chief Operating Officer, Consumer Products Asia, FrieslandCampina said: "We are pleased to be presented this award, which highlights our Dutch heritage in innovation and sustainability.

"We are very proud that Friso has become a household name amongst consumers and that it has grown into such a strong online brand in Singapore. We look forward to continued brand growth in Asia."

Ms. Lies Ellison-Davis, Managing Director, Global eBU said: "We are very proud of our achievement in building a platform that is user-friendly and that responds to consumers' demand for fuss-free online shopping. Our business continues to look at ways to enhance our consumers' shopping experience, both on and offline. We have recently invested in our digital capability by establishing an innovation hub within Singapore that will drive the e-commerce business locally and around the region."

Organised by the Dutch Chamber of Commerce in Singapore, the Winsemius Awards honours the achievements of businesses and institutions in areas associated with Dutch business culture and Dutch sector excellence in Singapore. This year's awards ceremony took place at the Grand Hyatt on 23 March 2017.

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About Royal FrieslandCampina

Every day Royal FrieslandCampina provides millions of consumers all over the world with food that is rich in valuable nutrients. With annual revenue of 11 billion euros, FrieslandCampina is one of the world's largest dairy companies, supplying consumer and professional products, as well as ingredients and half-finished products to manufacturers of infant & toddler nutrition, the food industry and the pharmaceutical sector around the world. FrieslandCampina has offices in 33 countries and over 22,000 employees, and its products are available in more than 100 countries. The Company is fully owned by Zuivelcooperatie FrieslandCampina U.A, with almost 20,000 member dairy farmers in the Netherlands, Germany and Belgium -- making it one of the world's largest dairy cooperatives.

For more information please visit: www.frieslandcampina.com.

About FrieslandCampina Consumer Products Asia

FrieslandCampina's Consumer Products Asia business group consists of operating companies that are active in the consumer products segment in Asia. FrieslandCampina has acquired excellent positions in many countries with strong brands and a wide range of products.  These activities have a long and rich history. The export of dairy from Western Europe began back in the 1920s. The range of long shelf life products has expanded significantly: from milk powder, condensed milk, infant and children's nutrition to dairy drinks, yoghurts and desserts. FrieslandCampina has operating companies in mainland China, Indonesia, Thailand, Vietnam, Myanmar, Malaysia, Singapore, Hong Kong,  the Philippines and Pakistan. In Asia we market brands that have acquired strong positions. Dutch Lady is legendary in Malaysia and Vietnam, Foremost is a leading brand in Thailand, Frisian Flag is widely known in Indonesia.

For more information please visit: www.frieslandcampina.com/en/countries/frieslandcampina-asia

SOURCE FrieslandCampina

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