Friendly's Ice Cream Launches Novelty Product Line Featuring Ten Ice Cream Varieties

WILBRAHAM, Mass., April 25, 2013 /PRNewswire/ -- Friendly's Ice Cream, LLC, the operator of over 355 Friendly's restaurants and a manufacturer of ice cream products distributed in over 7,500 retail outlets, is introducing a new line of frozen novelty desserts to supermarket freezers across the Northeast. Since 1935, Friendly's has enjoyed a reputation for serving great tasting, premium ice creams and has been the market leader in New England for several years. While proud of the company's rich history, Friendly's answers today's fast-paced consumer lifestyle by releasing this new novelty line consisting of ten classic summer treats, made with REAL ice cream with all natural flavors and high quality ingredients.

(Logo:  http://photos.prnewswire.com/prnh/20130425/NE01287LOGO )

Conveniently packaged in boxes comprised of four or six individually-wrapped servings, Friendly's novelty products are an ideal dessert solution for fun, family gatherings, yet serve as a great individual 'grab and go' treat for ice cream lovers. When launching this new category Friendly's ensured that both the indulgence-seekers and 'Better for You' consumers had options. "One of the most sought after varieties in the line-up is the Signature Black Raspberry Ice Cream Bar made with our popular rich & creamy Black Raspberry Ice Cream," said Zeynep Akkan, Sr. Marketing Manager for Friendly's retail products. "For those who are looking for low fat, low calorie varieties, we created the Fudgealicious Bar, a premium fudge bar that is a great tasting snack with only 100 calories per bar."

The company's newest additions to its ice cream family include the following items: Vanilla Alpine Bars (vanilla ice cream with a chocolate coating); Vanilla Ice Cream Bars (vanilla ice cream with a chocolate coating on a stick); Signature Black Raspberry Bars (Friendly's signature black raspberry ice cream with a chocolate coating on a stick); Strawberry Cake Krunch Bar (vanilla and strawberry ice cream coated with vanilla cake crunch on a stick); Chocolate Cake Krunch Bar (vanilla and chocolate ice cream coated with cake crunch on a stick); Fudgealicious Bar (premium fudge bar on a stick); Nuts Over Fudge Sundae Cone (vanilla ice cream in a cone with a fudge core, dipped in chocolate and peanuts); Nuts Over Caramel Sundae Cone (vanilla ice cream in a cone with a caramel core, dipped in chocolate and peanuts); Vanilla Friendwich (vanilla ice cream sandwiched between two chocolate wafers); and, the Cookies' n Cream Dreams Friendwich (cookies' n cream ice cream sandwiched between two chocolate wafers).

"Friendly's is an iconic ice cream brand and we've enjoyed much success in all the other ice cream categories such as cartons, rolls, cups and cakes.  The novelty line is a natural extension for Friendly's and we're very excited for this launch," said Robert Squires, Senior Director & General Manager Retail Sales & Marketing for Friendly's.

Friendly's novelty products are now available for purchase in all Friendly's restaurants and on retailer shelves in New York, Connecticut, Rhode Island, Maine, Vermont, New Hampshire, New Jersey and Pennsylvania, as well in select outlets in Virginia, Maryland and Florida. The product line retails at $3.49 – $3.99 per package.

About Friendly's Ice Cream, LLC
Friendly's Ice Cream, LLC is a vertically integrated restaurant company, with an iconic brand name, serving signature sandwiches, burgers and ice cream desserts in a friendly, family environment.  Together with its broad franchisee base, the company has system-wide sales of over $550 million and distribution through over 7,500 retail locations.  For 78 years, Friendly's restaurants and dedicated service teams have delighted generations of guests.  For the future, Friendly's has plans for new food and ice cream products, enhanced buildings, and new service channels.  For additional information please visit www.friendlys.com.

SOURCE Friendly's Ice Cream, LLC

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