Friendly's Announces 30th Annual 'Cones for Kids' Campaign for Easter Seals

CHICAGO, Jan. 10, 2011 /PRNewswire-USNewswire/ -- Today, Friendly Ice Cream Corporation launches its 30th annual 'Cones for Kids' campaign. The Valentine's Day fundraiser will benefit 30 Easter Seals Camp Friendly's program locations.

For a $1 donation, Friendly's provides restaurant guests with five Valentine's Day cards, redeemable for free Friendly's Kids Cones plus a $5 off a $25 purchase coupon for parents. The campaign runs January 10 through February 13, 2011.

Funds raised will support Easter Seals Camp Friendly's programs essential to building a sense of independence and accomplishment. Camp provides an opportunity for kids with disabilities to be included in regular camp activities like, boating and canoeing, swimming, archery, ropes courses, horseback riding, hiking, basketball and fishing.

Celebrating 30 Years of Cones for Kids

Friendly's successful 'Cones for Kids' campaign is an annual tradition where employees across the restaurant chain help change the lives of thousands of children with disabilities through their efforts. The campaign has raised more than $26 million to date -- more than $785,000 in 2010 alone -- to benefit Easter Seals Camp Friendly's program locations across the country.

"Friendly's is committed to engaging its employees, restaurant guests and local communities in our cause," said James E. Williams, Jr., president and chief executive officer, Easter Seals. "'Cones for Kids' is the cornerstone of our two organizations' 30-year-strong partnership."

About Friendly Ice Cream Corporation

Friendly Ice Cream Corporation is a vertically integrated restaurant company serving signature sandwiches, entrees and ice cream desserts in a friendly, family environment with system-wide sales of $700 million and distribution through more than 4,000 retail locations. With a 75-year operating history, Friendly's enjoys strong brand recognition and is currently revitalizing its restaurants and introducing new products to grow its customer base. For additional information please visit www.friendlys.com.

About Easter Seals

Easter Seals is the leading non-profit provider of services for individuals with autism, developmental disabilities, physical disabilities and other special needs. For more than 90 years, we have been offering help and hope to children and adults living with disabilities, and to the families who love them. Through therapy, training, education and support services, Easter Seals creates life-changing solutions so that people with disabilities can live, learn, work and play. Support children and adults with disabilities at www.easterseals.com.

SOURCE Easter Seals

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