Friendgiftr First to Turn Multiple Social Media Sites Into E-commerce 2.0 Platforms

HOLLYWOOD, Calif., Feb. 16 /PRNewswire/ -- E-commerce 2.0 pioneer and rising star Friendgiftr turned multiple social media websites, including Facebook, MySpace, iGoogle, Ning and Bebo, into commercial marketplaces for the first time with the debut of its new e-commerce storefront application network. Friendgiftr's one-of-a-kind network is the first and only social media-based online storefront to offer actual purchasable retail and restaurant gift cards to hundreds of millions of social media site users.

Friendgiftr features the nation's largest collection of gift cards for sale from a single source, with over 120 leading brand names like Gap, Dominos Pizza, Pottery Barn, Starbuck's, Chili's, Red Lobster, Regal Cinemas, Barnes & Noble, Applebee's, Crate & Barrel, Marriott, P.F. Chang's, Dell, Macy's, Sephora, L.L. Bean, Banana Republic, and Overstock.com, among others. Through the Friendgiftr application, social media site users can now send gift cards in amounts from $10 to $100 to anyone in their network.

"Introducing our network of gift card storefronts across numerous social networking sites is a game-changing step forward in the commercialization of social media," commented Rob Carpenter, Friendgiftr CEO. "It's also a cornerstone of our unique business model. We partner with the companies whose gift cards we sell, which keeps our operating costs minimal, and unlike most web-based start-ups, we have multiple viable revenue streams, including commissions from cards we sell through a growing number of storefronts, slotting fees, advertisements and affiliate marketing programs."

Another aspect of its unique model is that Friendgiftr is the only gift card merchant to allow card recipients to exchange the card given to them for a card they prefer from any of the merchants Friendgiftr offers, at no charge, and without the buyer knowing. Recipients can even split the gift card amount across multiple merchants' cards, to make sure they get the gifts they really want. For example, someone who received a $50 Macy's card can exchange it for a $25 card for Starbuck's and a $25 card for Chili's, or five $10 cards from five different stores.

With the simplest user interface of any online gift card source, Friendgiftr lets social media site users buy and send gift cards in just three simple steps:  select the card and amount, enter the recipient's name, email and a personalized message, then pay via Friendgiftr's secure online payment platform.

About Friendgiftr, Inc.

Friendgiftr is the premier digital storefront company currently offering over 120 of America's favorite retail and restaurant gift cards through its website and social media sites. Friendgiftr won the grand prize prestigious Henry Kravis Award in venture capital and entrepreneurship, and placed first in a VentureBeat.com technology trends competition held at the prestigious DEMO Conference for the concept of merging social networking and e-commerce. Friendgiftr partners with iCard Systems, a leading supplier of electronic and physical gift cards. Headquartered in Hollywood, CA, Friendgiftr is a Rob Carpenter production.  

SOURCE Friendgiftr, Inc.

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