FreshDirect Now Delivers to Bergen County; Newest Addition Continues Expansion into New Jersey

LONG ISLAND CITY, N.Y., Feb. 14, 2011 /PRNewswire/ -- FreshDirect, a leading online grocer, today announced the addition of New Jersey's Bergen County to their delivery zones.  Known for their fresh produce and meats, unparalleled customer service as well as their convenient home-delivery, the company is now expanding its service area once again in the Garden State to offer more consumers their fresh and nutritious food options.

Orders for delivery in Bergen County are now accepted on FreshDirect's user-friendly website.

Over 600,000 customers in New York, New Jersey and Connecticut already rely on FreshDirect for fresh from the farm foods and brand-name groceries, at everyday low prices.

In October and November of 2010, FreshDirect successfully launched their services into 29 communities in Essex and Union Counties, NJ. With over 30,000 residents of Bergen County, this is the largest expansion for FreshDirect to date.

"We've been well received in parts of Hudson, Union and Essex counties, and we're proud to now serve the Bergen County community," said Richard Braddock, Chief Executive Officer and Chairman at FreshDirect. "We've seen a strong demand for our services in Bergen County and are excited to make this next move into New Jersey."

Towns in Bergen County that will now receive FreshDirect deliveries include: Cliffside Park, Edgewater, Fairview, Fort Lee, Garfield, North Arlington, Wallington, Rutherford, Lyndhurst, Carlstadt, East Rutherford, Moonachie, Wood Ridge, Allendale, Elmwood Park, Fair Lawn, Franklin Lakes, Ho Ho Kus, Mahwah, Midland Park, Oakland, Ramsey, Ridgewood, Glen Rock, Saddle River, Waldwick, Wyckoff, Mahwah, Hackensack, Bogota, Hasbrouck Heights, Leonia, South Hackensack, Maywood, Teterboro, Alpine, Bergenfield, Closter, Cresskill, Demarest, Dumont, Emerson, Englewood, Englewood Cliffs, Harrington Park, Haworth, Hillsdale, Little Ferry, Lodi, Montvale, New Milford, Northvale, Norwood, Oradell, Palisades Park, Paramus, Park Ridge, Ridgefield, Ridgefield Park, River Edge, Rochelle Park, Saddle Brook, Teaneck, Tenafly, Westwood, Washington Township and Woodcliff Lake.

FreshDirect serves as a convenient one-stop-shop alleviating the time and effort for customers to shop for groceries. The online experience creates a simple and effortless process of ordering from thousands of brand-name groceries at everyday low prices, all delivered to your front step.

Home Delivery of Fresh from the Farm Food at Everyday Low Prices

FreshDirect offers a wide selection of the freshest and highest quality produce, meats, fish, dairy items, sourced direct from the farms and fisheries and delivered straight to the customer's door. By eliminating the middleman, FreshDirect passes savings directly to customers while delivering products that are days fresher than traditional supermarkets, as orders are prepared just hours before delivery.

Save Money Every Day, Every Week

In addition to everyday great prices, FreshDirect offers daily and weekly deals on fresh foods and brand-name staples, saving customers up to 50%. FreshDirect offers "Buy Big" selection of family packs and bulk purchases. With FreshDirect's online Budget Tracker, customers can keep track of spending while shopping and the "Quick Shop" tool keeps track of every item bought, making shopping quicker from previous orders and eliminating wasteful impulse spending.  

Daily Quality Ratings by Produce and Seafood Experts

FreshDirect's food experts examine all vegetables, fruit and seafood every morning. Over 90% of FreshDirect customers use the daily 5-star Quality Ratings to help them find what is best and in-season. It is like handpicking every produce and seafood in the store, without the hassle.  

Chef-Crafted, Freshly Prepared Meals

Only FreshDirect offers over 80 choices of 4-Minute Meals prepared fresh daily from exclusive recipes by renowned chefs of the finest New York City restaurants. Among the choices offered, customers can enjoy meals by Chef Terrance Brennan of Michelin-starred Picholine and Artisanal or from Chef Floyd Cardoz of Tabla, a Danny Meyer restaurant known for award-winning new Indian cuisine. FreshDirect also offers meals inspired by classic comfort Italian cuisine of Presto Italiano by Chef Tina Bourbeau as well as classic favorites from Rosa Mexicano.  FreshDirect's team of expert foodies use their passion and skill to save their customers time and money while still providing a deliciously fresh and nutritious meal.

FreshDirect's professional kitchen prepares more than 600 freshly made entrees and dishes using the finest recipes and top-quality ingredients to ensure a tasty meal. FreshDirect also offers a new line of Frozen Entrees that are prepared using the highest quality ingredients that are frozen just in time to lock in their flavors. Customers can choose from 10 entree options, from dishes filled with lush vegetables to rich dinners full of hearty comfort. Every option goes from freezer to table in minutes and provides a comfort meal at a time when consumers are looking for familiarity and simplicity.

Also, sample 500 calories from the kitchens of Smart and Simple and delicious vegetarian cuisine by Eating Well.

For a complete list of offerings and New Jersey communities served by FreshDirect, please visit www.freshdirect.com.

About FreshDirect

FreshDirect is one of the nation's leading online food brands and grocery providers, known for its convenient home delivery service and its offering of fresh from the farm foods. FreshDirect has fulfilled more than 12 million orders to date. Their ever-expanding service area includes most of Manhattan, locations in Queens, Brooklyn, Staten Island and the Bronx, as well as parts of New Jersey, Connecticut, Westchester and Nassau County. FreshDirect ranks 70 on Internet Retailers America's Top 500 guide. For more information, visit www.freshdirect.com.

Contact:  Melanie Backs, 212-445-8256, [email protected]

SOURCE FreshDirect