FreshDirect Helps New Yorkers Give Back This February

LONG ISLAND CITY, N.Y., Feb. 5 /PRNewswire/ -- February is truly the month of love with the I "Heart" City Harvest donation. Effective immediately, FreshDirect will aid City Harvest's efforts to feed hungry New Yorkers by accepting $5 donations from its online customers.  

Customers of FreshDirect can log on and place their usual order, with an option to make an I "Heart" City Harvest tax-deductible donation of $5. As a leading provider of fresh foods and groceries to the residents of New York City and the surrounding areas, FreshDirect is committed to ensuring that everyone can enjoy fresh, nutritious food. The I "Heart" City Harvest donation through FreshDirect's website is available through March 5, 2010. One hundred percent of every donation is guaranteed to go directly towards the preparation and delivery of meals to some of the neediest members of the community. A $5 donation will help feed 22 New Yorkers for a day.

"We are committed to supporting the members of our community and we are honored to be involved with the admirable work of City Harvest," said Monica Woo, Chief Marketing and Strategy Officer, FreshDirect.  "Our collaboration with City Harvest will help ensure that fresh, high-quality food is provided to those in need this February."

For more information regarding FreshDirect and their commitment to City Harvest, visit www.freshdirect.com.

About FreshDirect

FreshDirect is one of the nation's leading online food brands and grocery providers, known for its convenient home delivery service and the manufacture of fresh, delicious food. Changing the way customers shop for groceries since 2002, the company uses a direct distribution model with in-house, overnight production that cuts out the middleman and helps FreshDirect offer farm-fresh food at prices up to 20% lower than conventional grocery stores. Every product is 100% satisfaction guaranteed, every time. Thanks to expert daily ratings, FreshDirect customers can easily shop for best of the season in produce and seafood. FreshDirect also offers a highly personalized online shopping experience, with smart shopping features that help customers track their favorites, remember missed items, shop from previous orders and get recommendations on new foods they might like. FreshDirect has also teamed up with top New York City chefs and restaurants to bring customers quick, restaurant-quality prepared meals, unavailable anywhere else. FreshDirect has fulfilled more than ten million orders to date. Its ever-expanding service area includes most of Manhattan, locations in Queens, Brooklyn, Staten Island and the Bronx, as well as parts of New Jersey, Westchester and Nassau County. FreshDirect ranks 62 on Internet Retailer's Top 500 Guide. For more information, visit www.freshdirect.com.

SOURCE FreshDirect

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