Fresh Off The Crazy Bread® Catwalk-Little Caesars® Launches Its New Merchandise Line

HOTNREADYSHOP.com drops TODAY, just in time for the 2021 holiday season

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Nov 15, 2021, 06:00 ET

DETROIT, Nov. 15, 2021 /PRNewswire/ -- New York, London, Paris, Milan…Michigan? That's where Detroit-based Little Caesars dropped its new merchandise line, fresh off the Crazy Bread® catwalk. Beginning today, consumers nationwide can visit HOTNREADYSHOP.com to browse a variety of saucy items that are sure to please any pizza lover this holiday season.

"Little Caesars is a cult brand that consumers want to be part of, we're thrilled that people can show their brand love in the most Little Caesars way possible," said Jeff Klein, chief marketing officer at Little Caesars. "Our inspiration was, 'pizza so good you want to wear it'—we're embracing the fact that Little Caesars has no place in high fashion, and that's exactly what people love about the brand."

The cheesy, campy collection offers a pizza slice sleeping bag blanket, a Crazy Bread™ lounge set, a Little Caesars sherpa, a button-down pizza shirt, slip-on pizza sneakers, a Hot-N-Ready™ gaming chair, jewelry (to dress up date night and pizza night) and much, much more. There are also holiday-specific pieces, including wrapping paper and Christmas ornaments. Visit HOTNREADYSHOP.com to browse all selections.

To kick off the launch, Little Caesars hosted a photoshoot at a Milan, Michigan store and transformed it into the ultimate "Hot-N-Ready^SM Shop" with mannequins dressed in neon-orange wigs and looks curated from the merchandise line.

Shoppers can find updates on new merchandise drops released throughout the year in accordance with changing seasons, holidays and other memorable moments on HOTNREADYSHOP.com or on Little Caesars social media channels.

The collection was conceived in partnership with McKinney, Little Caesars agency of record. CYLNDR served as the production partner.

ABOUT LITTLE CAESARS®

Headquartered in Detroit, Michigan, Little Caesars was founded by Mike and Marian Ilitch in 1959 as a single, family-owned restaurant. Today, Little Caesars is the third largest pizza chain in the world, with stores in each of the 50 U.S. states and 27 countries and territories.

Known for its HOT-N-READY® pizza and famed Crazy Bread®, Little Caesars has been named "Best Value in America" for the past 14 years (based on nationwide survey of national quick service restaurant customers conducted by Sandelman & Associates - 2007-2020 entitled "Highest Rated Chain – Value for the Money"). Little Caesars products are made with quality ingredients, like fresh, never frozen, mozzarella and Muenster cheese and sauce made from fresh-packed, vine-ripened California crushed tomatoes.

An exceptionally high growth company with over 60 years of experience in the $145 billion worldwide pizza industry, Little Caesars is continually looking for franchisee candidates to join our team in markets around the world. In addition to providing the opportunity for entrepreneurial independence in a franchise system, Little Caesars offers strong brand awareness with one of the most recognized and appealing characters in the country, Little Caesar.

SOURCE Little Caesars Pizza