Fresh Harvest Products Selects 5W Public Relations as Agency of Record

Natural and Organic Products Signs Top PR Firm

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Jun 16, 2010, 01:23 ET

NEW YORK, June 16 /PRNewswire/ -- Fresh Harvest Products, Inc. (OTC Bulletin Board: FRHV), a developer and marketer of natural and organic products, today announced the selection of 5W Public Relations, one of the 15 largest independent PR agencies in the U.S., as public relations firm of record. The natural and organic products company will join the ranks of 5W Public Relations high profile clients in the Health and Wellness division. The NYC based Public Relations firm will be responsible for publicity and branding surrounding the company's Wings of Nature and AC La Rocco brands.

"We are looking forward to this new relationship with 5W Public Relations, their results driven attitude is exactly in line with our mission. As we are expanding retail accounts, we believe 5W Public Relations will greatly increase our brand awareness and consumer exposure," said Michael Friedman, CEO of Fresh Harvest Products. "Fresh Harvest Products is a growing company and we look forward to the future."

"Fresh Harvest Products offers a premier line of natural and organic products for everyone from gym buffs to kids," said Ronn Torossian, CEO and President of 5W Public Relations. "We are thrilled to be chosen as the Public Relations agency of record for this thriving brand and we look forward to bringing them to the next level."

ABOUT FRESH HARVEST PRODUCTS

Fresh Harvest Products, Inc. is a natural and organic products company based in New York City. Fresh Harvest Products offers a line of organic snack products, which include health bars, coffee bars under the Wings of Nature™ name, and frozen pizza and food products under the AC LaRocco™ name. Fresh Harvest Products has been "connecting people and nature through food™" since 2003. For more information, visit www.freshharvestproducts.com and www.twitter.com/wings_of_nature.

ABOUT 5WPR

5W Public Relations is a full-service public relations firm known for implementing cutting-edge, customized media programs designed to impact our clients' specific business goals and objectives. 5WPR's energetic, fast-paced, and focused culture earned the firm a spot on the INC. 500 and the title of "fastest-growing agency" three years in a row. One of the 25 largest PR firms in the US, the NYC based PR agency maintains practice areas in consumer, technology, health and wellness, entertainment, lifestyle, fashion, and corporate communications. Our growth and recognition stem from a focused, smart, and creative staff that expertly communicates client messages to impact ROI. Our committed team, led by CEO Ronn Torossian has the understanding and ability to harness the newest tools in a rapidly changing media landscape. This 24/7 approach to the media led the industry's foremost trade magazine to describe 5WPR as "aggressive in a way that clearly resonates with clients looking for a firm staffed with type A-plus personalities, a BS-free approach, and results from Day One."