Fresh Grow International Launches King Tomato(TM) into Jakarta Market

JAKATA, Indonesia, March 25, 2015 /PRNewswire/ -- Building on the success of its unprecedented, 18 month test-market across leading hotel, restaurant and retail outlets in Bali, Fresh Grow International is now heralding a much anticipated entry into the Jakarta metropolitan market. The overwhelming response recorded nearly 300% sales growth during the trial period and Fresh Grow International is now pleased to announce major supermarket chains, restaurants and five-star hotels in Jakarta have already begun stocking Fresh Grow International's King Tomato™ range.

Fresh Grow International's "grow local, grow fresh" approach delivers Indonesian consumers a superior value proposition where lower-cost, combined together with unmatched freshness, flavour and quality consistently beat-out less fresh, higher-costing imports. Indeed, focus groups concluded that while customers were attracted to the relatively lower price of King Tomato™, they came back for the "freshness and overall taste" - scoring points on quality, above all.

Fresh Grow International's existing retail partnerships include Hypermart, Food Hall, Aeon, Lokamart and Papaya with Ranch Market, Hero and Giant in continuing discussions, alongside respected hotels such as The Ritz-Carlton, The Four Seasons and others soon to be announced.

Fresh Grow International will mark its arrival into the Jakarta market with a marquee launch event on March 25^th 2015, attended by top Asian Celebrities including Celebrity Chef Farah Quinn, Singer Andien, TV Presenter/Actress Marissa Nasution, Model/TV Presenter Mike Lewis, among others.

Hosted at the fashionable Empirica Club in Sudirman Central Business District (SCBD), the party will be attended by more  than 300 VIP Guests amidst a novel "Carnivale" theme, with theatrical dancers, magicians, acrobats, jugglers and a musical set from Andien. The event is feted to be one of 2015's most sought-after parties and representative of FGI's commitment to Jakarta.

Leading Indonesian media outlets will broadcast onsite, including television stations SCTV and Jak TV with Detik.com, Popular Magazine, Kabari News, Trubus and others media also attending to report on the event.

About Fresh Grow International (FGI):

FGI is Indonesia's first agriculture and horticulture company growing local, high-quality produce for primarily domestic consumption, based on the latest R&D in seed technology. The company was established in 2013 to satisfy an historic, unprecedented level of demand for 100% natural and safe fruit and vegetables. The company continues to build a reputation as the premium supplier of high quality produce for the Indonesian retail and foodservice markets and is planning extension of their product range into hundreds of fresh produce lines. In its next phase of operations, FGI will scale the Indonesian business and expand into other fast-growing, yet, underserved consumer food markets across Asia. The company is currently privately-held, and planning a float on the Indonesian Stock Exchange.

http://www.freshgrowintl.com
http://www.kingtomatoindonesia.com

Photo - http://photos.prnewswire.com/prnh/20150325/194307

SOURCE Fresh Grow International