Fresh & Easy Neighborhood Market's Shop for Schools Program Raises More Than $451,000 for California Schools

SAN DIEGO, March 16 /PRNewswire/ -- Fresh & Easy Neighborhood Market today announced 643 schools in California raised more than $451,000 through its second Shop for Schools program.

Sunset View Elementary School in San Diego raised $10,690.24, the most of any school in the state.  In all, 967 schools in California, Nevada and Arizona raised more $670,000 through the program.

Public and private kindergarten through eighth grade schools located within a three-mile radius of Fresh & Easy stores were eligible to participate in the program.  Shop for Schools allowed schools that registered to receive a $1 cash donation for every $20 spent at a local Fresh & Easy store from September 15 through December 31, 2009.  The schools can use the money they raised for whatever they need most.

California Secretary of Education Bonnie Reiss applauded the program: "At a time when school districts across the state are faced with difficult budget choices, it is important for companies like Fresh & Easy to step in and help," Reiss said. "We are ecstatic that Fresh & Easy is contributing more than $450,000 to California schools as part of their Shop for Schools program this year."

Fresh & Easy launched its first Shop for Schools program last school year in response to local schools' need for additional funding. Through the pilot program, schools raised over $130,000.  This year, based on feedback from schools, Fresh & Easy increased the time schools had to raise money and added fundraising events called Shopping Nights for Schools.  During these designated evenings from 4 to 8 p.m., 5 percent of a store's sales were donated to a participating school.

"We received fantastic feedback from our pilot program and wanted to bring the program back in an even bigger and better way to help schools raise even more money," said Roberto Munoz, Fresh & Easy Director of Neighborhood Affairs. "Schools continue to struggle for funding right now and we are proud we can be part of the solution and give back to our neighbors."

Fresh & Easy plans to bring the program back again later this year and will soon start accepting registration forms from local schools.  Visit www.freshandeasy.com/shopforschools for more information.

About Fresh & Easy Neighborhood Market

In addition to fresh, high-quality prepared meals and produce, Fresh & Easy offers everyone's favorite national brand products and household items, all at unbelievably low prices.  All Fresh & Easy products are made with no artificial flavors or colors, no added trans fats and only use preservatives when absolutely necessary.  Fresh & Easy stores use 30% less energy than a typical grocery store.

The company has opened 14 stores and created nearly 300 jobs so far this year.  Fresh & Easy has 146 total stores with 31 in Arizona, 89 in California and 26 in Nevada.  

For more information on Fresh & Easy, visit www.freshandeasy.com.

SOURCE Fresh & Easy Neighborhood Market

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