Fresh & Easy Launches Design-A-Bag Contest

EL SEGUNDO, Calif., April 19 /PRNewswire/ -- Fresh & Easy Neighborhood Market today launched its Design-A-Bag Contest as part of an increased effort to encourage customers to use reusable bags. The company is inviting customers to submit their original bag designs through its website, www.freshandeasy.com/designabag, through May 31st. The winning design will be printed on a reusable bag that will be sold in all Fresh & Easy stores.

Customers 18 years of age or older in Arizona, California and Nevada can submit a design. From the designs submitted, a panel of judges will select 10 semi-finalists based on originality and creativity. The winning bag design will be chosen exclusively by "friends of fresh&easy," customers who have signed up to receive the latest news about the company along with exclusive discounts at www.freshandeasy.com/friends. Semi- finalists will each receive a $100 Fresh & Easy gift card and the winning designer will win a year's worth of groceries.*

"We are actively trying to increase reusable bag usage in our stores through increased signage, bag giveaways and improving our current range," said Roberto Munoz, Fresh & Easy Director of Neighborhood Affairs. "We want to offer bags that people really want to use, so it made sense to enlist the creativity of our customers to help design them."

The bag contest is part of a broader initiative Fresh & Easy is rolling out to increase the use of reusable bags by customers. Last Wednesday, the company began a week-long bag giveaway in celebration of Earth Day. Customers can still receive a free canvas bag through April 22nd when they spend $20 or more.  The special Earth Day coupon for the free reusable bag can be found on Fresh & Easy's Facebook fan page www.facebook.com/freshandeasy.**

*A value of $5,000.

**Canvas bag valued at 99-cents.

About Fresh & Easy Neighborhood Market

Fresh & Easy currently operates more than 150 stores in California, Arizona and Nevada. In addition to fresh, high-quality prepared meals and produce, Fresh & Easy offers everyone's favorite national brand products and household items, all at unbelievably low prices.  All fresh&easy brand products contain no artificial colors, flavors or added trans fats and use preservatives only when absolutely necessary.

On average, Fresh & Easy stores use 30% less energy than a typical supermarket, which helps customers save money – and also helps the environment. At its distribution center in Riverside, CA, the company invested $13 million in a solar roof installation, which at 500,000 square feet is one of California's largest.

Fresh & Easy opened its first LEED (Leadership in Energy and Environmental Design) Gold certified store last year and is a pilot member of the LEED Volume Certification Program, demonstrating its commitment to build sustainable buildings. The company has also voluntarily joined the California Climate Action Registry and The Climate Registry to disclose its greenhouse gas emissions.

More information regarding Fresh & Easy Neighborhood Market can be found at www.freshandeasy.com.

SOURCE Fresh & Easy Neighborhood Market

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