Fresh & Easy Kicks Off In-Store Holiday Food Drive

EL SEGUNDO, Calif., Nov. 18, 2010 /PRNewswire/ -- Fresh & Easy Neighborhood Market this week is launching an in-store food drive for its customers to give back to local food banks in California, Nevada and Arizona during the holiday season. Customers can donate canned and boxed goods in special bins at any store location through December 24th. These goods will be given to local food banks and charities along with food donations from each store.  

"We are grateful to Fresh & Easy for launching this food drive in support of our network of food banks, especially at this time of year, when so many people are struggling to feed their families as the winter sets in and the holidays approach," said Vicki Escarra, president and CEO of Feeding America.

Since opening, Fresh & Easy has built long-term relationships with neighborhood food banks and charities through partnerships established every time a store opens. The food drive was a suggestion of Fresh & Easy store employees who felt customers should have the opportunity to give back through these partnerships. Between donations from customers and Fresh & Easy stores, more than $1,000,000 in food will be given to local food banks and charities to help fight hunger this holiday season.

"It's important to support our neighbors through partnerships like we have with local food banks," said Fresh & Easy Neighborhood Affairs Director Roberto Munoz. "We are happy to support organizations year-round that help those in need, and are excited to work with our customers to give back even more this holiday season."

About Fresh & Easy Neighborhood Market

Fresh & Easy operates more than 150 stores in California, Arizona and Nevada. In addition to fresh prepared meals, meats and produce, Fresh & Easy offers everyone's favorite national brand products and household items, all at unbelievably low prices. The grocer's popular fresh&easy brand products have no artificial colors or flavors, no added trans fats, no high-fructose corn syrup, and only use preservatives when absolutely necessary.

On average, Fresh & Easy stores use 30% less energy than a typical supermarket – helping save customers money while helping the environment. Fresh & Easy uses LED lighting in external signs and freezer cases, offers customer recycling in every store, and uses advanced refrigeration and freezer units to cut back on energy usage. The company also recycles or reuses all of its display packaging, sending the majority back to its distribution center's on-site recycling facility.

Fresh & Easy has created more than 4,300 jobs in California, Arizona and Nevada. Entry-level positions start at $10 an hour in California and offer quarterly bonuses of up to 10% as well as a 401(k) with company match. Fresh & Easy believes everyone deserves access to affordable and comprehensive healthcare and provides all employees the opportunity to work at least 20 hours per week, which entitles everyone to vision, prescription drug, dental and medical coverage with Fresh & Easy paying at least 75%.  

For more information about Fresh & Easy, visit www.freshandeasy.com. Also follow the company on Twitter at: www.twitter.com/fresh_and_easy and become a fan on Facebook at www.facebook.com/freshandeasy.  

SOURCE Fresh & Easy Neighborhood Market

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