Frequency540 Welcomes Stephanie Ridley

CHICAGO, Sept. 24, 2014 /PRNewswire/ -- Frequency540 (FQ540), an independent Chicago-based agency, announced that former Starcom Worldwide executive Stephanie Ridley, 34, will be joining the FQ540 team as senior director to oversee the agency's U.S. Cellular account.

FQ540's reputation for delivering data-informed creative content and measurable results on behalf of U.S. Cellular, the fifth-largest wireless telecommunications firm in America, as it invests more heavily in data-driven content strategy.

Ridley's extensive experience at digital media agencies, search performance agencies, client services and product management position her perfectly for aligning U.S. Cellular's digital strategy with its overall growth goals. She has previously led accounts across a number of categories including telecommunications and retail, having overseen media for top CPG, education and automotive brands.

"As one of the leaders in performance marketing and digital acquisition, Stephanie is going to have an immediate, positive impact to both our clients and the agency," said FQ540 co-founder Andrew Swinand. "Her extensive knowledge in using data to inform marketing decisions and custom content creation makes her the right person to lead our partnership with U.S. Cellular. She is certain to help contribute to our culture of shared success."

Ridley will be reporting to new Director of Client Service, Bryan Van Dyke.

FREQUENCY540
Headquartered in Chicago, Illinois, Frequency540 (FQ540) is an independent agency, part of the Abundant Venture Partners portfolio. Since 2012, FQ540 has been helping brands be optimally seen by understanding consumers' passions through behavioral analytics, by discovering and defining a brand's true purpose, by telling stories through compelling owned content, and by accelerating ideas to create social change. FQ540 aligns a brand's Purpose, Passion, and Product to create prosperity for all. Named for a frequency of 540 hertz – the optimal to be seen by the human eye – FQ540 strives to create an optimal environment for our people and partners to thrive. For more information, visit: http://www.fq540.com/

SOURCE Frequency540