French/West/Vaughan Named Agency of Record for Legacies & Lifelines

TAMPA, Fla., Jan. 25 /PRNewswire/ -- In preparation for the launch of what is sure to be among the fastest-growing women-led companies, Tampa-based entrepreneurs Sheryl Hunter and Elizabeth Farrell have retained French/West/Vaughan (FWV), one of the nation's largest independent public relations, public affairs and brand communications agencies, to introduce their brainchild to a nationwide audience.

The idea for the visionary enterprise known as Legacies & Lifelines came from the founders' own life experiences and the realization of a virtually untapped, rapidly-growing emerging market: 80 million baby boomers (ages 45-63) who need help both caring for their elderly loved ones and finding better ways to live life as an older adult. The innovative company is set to roll out a full suite of cutting-edge solutions to the challenges of aging for consumers and service providers in 2010. A key element of their business is sharing their innovative solutions by providing educational training and certification through L academy™.

"We are honored to represent a company that is revolutionizing the way we think about aging," said FWV Executive Vice President Jack Glasure. "The products that are currently available to older adults are simply not going to cut it when the baby boomer generation starts to age, and the market is already beginning to demand better solutions."  

FWV will strive to increase awareness of Legacies & Lifelines.  To that end, the firm is launching a national campaign to support the rollout of several product lines, beginning with L notes™, a modular organizational system enabling individuals and their families to quickly and easily access important personal information.  In addition, FWV has already engaged HGTV star John Gidding as Legacies & Lifelines' lead designer for their Living Spaces™ division, which offers innovative furniture and lifestyle products designed for later life living.

"French/West/Vaughan hit the ground running with several initiatives," said Sheryl Hunter, CEO of Legacies & Lifelines. "Their experience, creativity and contacts are precisely what we need to build our visibility and establish our market share."

Legacies & Lifelines provides services throughout the United States by leveraging strategic partnerships, modern communication tools, and a national network of providers of goods and services to the aging population.  For more information please visit www.legaciesandlifelines.com.

About French/West/Vaughan

French/West/Vaughan (FWV) is the Southeast's largest independent public relations, public affairs and brand communications agency. FWV has received numerous industry awards and accolades, and was named a 2006 finalist for PR Week magazine's "Midsize PR Agency of the Year" award. National and international clients represented by the agency include Wrangler, the Justin Boot Company, the International Gemological Institute, Divi Resorts, Blinds To Go, OTB Records, Melitta, SecurityPoint Media and The Free Enterprise Nation.  The agency's creative department provides award-winning advertising, graphic design and media planning and placement services for a wide range of clients. FWV is headquartered in Raleigh and has offices in New York City and Tampa. For more information, please visit www.fwv-us.com.    

SOURCE French/West/Vaughan

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