French Toast Goes To School Everyday

Adopts A 3rd Grade Class For The 2014/2015 School Year

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Oct 09, 2014, 09:15 ET

NEW YORK, Oct. 9, 2014 /PRNewswire/ -- Taking a "classroom selfie" of third graders at Hajek Elementary in Burleson, TX, is an easy way to document kids in their natural habitat. French Toast, the leading school wear brand in the USA, wanted to learn how a classroom full of children changes throughout the school year by literally getting a snapshot everyday.

The participating class will receive free uniforms courtesy of the brand. There is a program that has been developed based on perfect attendance so the school can raise funds and the students can win prizes.

Kevin Mitchael, the Chief Marketing Officer of French Toast, noted how the program aligns with the brand mission of making it easy for kids to get ready and go to school.

"Extending our research into a classroom environment is a unique opportunity to get a clear picture of how a group of children grows throughout the school year and see how our clothing performs. We also wanted to encourage children to be in school everyday and this gives us some insight into what it takes to improve attendance and motivate kids. Hajek Elementary is an excellent school for us to conduct this study."

Each morning, the classroom teacher will take a photo of the students, dressed in their French Toast uniforms and share it with the brand on a regular basis. When the year draws to a close, the school will be then be asked to provide an attendance sheet to determine whether or not the goal was achieved.

School Principal, Jeanie Gilbert French expressed her excitement about the collaboration.

"If children don't show up for school regularly, they miss out on fundamental reading and math skills and the chance to build a habit of good attendance that will carry them throughout their lives. This partnership is a new way to focus on getting children into the classroom while having fun just being together."

ABOUT FRENCH TOAST:
French Toast Official School Wear™ is America's leading brand of school uniform. Since 1958, LT Apparel Group has provided families with quality children's wear and boys and girls school uniforms at great prices. Our selection of uniform styles and sizes is second to none, from toddler size uniforms through young adult, French Toast carries over 6,000 individual colors, styles and sizes in stock, all year round! Fore more information, please visit www.frenchtoast.com.

Article on attendance:
http://www.attendanceworks.org/wordpress/wp-content/uploads/2014/03/Attendance-in-the-Early-Grades.pdf

SOURCE French Toast