FreeRide Games and W3i Expand Distribution Partnership With Launch of Gamescoop.net

NEW YORK and SARTELL, Minn., Aug. 7, 2012 /PRNewswire/ -- For players of casual games, free has quickly become the preferred consumption choice.  Seeking to capitalize on the demand for free game content, Exent's ad-supported gaming service - FreeRide Games - partnered with app distribution and monetization pioneer W3i to announce the launch of Gamescoop.net, a new white label games service offering completely free premium downloadable games.  

GameScoop offers consumers 100% free access to full version PC casual games, including hit titles like 7 Wonders II, Cradle of Rome, and The Treasures of Montezuma.  Unlike other game services where users are limited to 60 minutes of trial play, GameScoop offers gamers unlimited access to full version premium games for free, with no time or feature limitations. Ultimately, this is a much more compelling value proposition for app distributors.

For W3i and other download networks, turnkey white label games services, such as those provided by FreeRide Games, are a great way to leverage the increasingly popular online gaming market and ultimately drive more downloads. Game services like GameScoop yield extremely high conversion rates because of their ability to deliver 100% free, high quality, full version games without the need for user registration or messy checkout procedures.

"As a longtime distributor of the FreeRide Games app, we are very excited about the launch of GameScoop as an outgrowth of our relationship," said Lisa Nistler, SVP Sales & Marketing, W3i. "GameScoop users will surely benefit from free play thanks to FreeRide Games, and through W3i's 100% opt-in distribution model we will ensure delivery of an engaged audience that's ready to download and stay with the app."

"We are pleased to expand our relationship with W3i through the launch of GameScoop," said Kobi Edelstein, VP and General Manager, FreeRide Games. "This announcement underscores our commitment to providing publishers with high quality game content through a white label service that yields increased user engagement, dwell time, and ultimately revenue, while protecting brand integrity."

The engagement between the two companies began when W3i distributed the FreeRide Games service to consumers.  After experiencing the FreeRide Games product and understanding the value of providing consumers with 100% free, high quality downloadable game content, the partnership evolved into a white label games service.

About FreeRide Games and Exent

FreeRide Games, part of Exent's Built with GameTanium network of sites and services, is the only 100% free online destination providing more than 500 premium casual PC and online games.  Exent is the world's leading Games on Demand provider, delivering thousands of premium games across mobile, tablet, PC and TV platforms through all-you-can-play subscription and free, ad supported offerings to millions of gamers monthly.  With its unrivaled monetization and programming expertise, Exent's Built with GameTanium services power the Games on Demand offerings for the world's leading broadband service providers,  mobile operators, consumer electronics manufacturers, and consumer portals.  To learn more, visit www.freeridegames.com.

About W3i

W3i is a leader in monetization and user acquisition solutions for mobile and desktop apps.  The company's mobile offer exchange sources and optimizes offers from leading providers, often doubling existing revenue.  Offer providers benefit from the open marketplace of quality app enthusiasts with targeting and flexible pricing.  For marketing desktop apps InstalllIQ recommends relevant apps during the installation process using advanced technology to match users with valued software.  W3i's app experts deeply collaborate with application developers to grow their businesses.  For more information, visit www.W3i.com and @W3i.

Media Contacts:

Lynda Curtis 
781-559-0423
[email protected]          

Deborah Manthei     
320-257-7571
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SOURCE Exent