Freedonia Custom Research Shares Market Sizing Methodology

Bottom-up and top-down analysis are two key means of estimating market size

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Mar 21, 2018, 04:40 ET

CLEVELAND, March 21, 2018 /PRNewswire/ -- The Freedonia Group invites you to access the new white paper The 5 Keys to Estimating Market Size for Strategic Decision Making, written by Freedonia Custom Research Project Manager Lee Steinbock.

The free white paper is downloadable here:
https://www.freedoniagroup.com/Content/5-Keys-to-Estimating-Market-Size-for-Strategic-Decision-Making

The whitepaper includes:

Defining the market scope
Selecting relevant primary and secondary resources
Using top-down analysis and/or bottom-up analysis
Developing forecasts for future market size

An excerpt, How to Determine Market Size: 2 Common Methods, is posted on The Freedonia Group's blog page:
https://www.freedoniagroup.com/Content/Blog/2018/03/15/How-to-Determine-Market-Size-2-Common-Methods

The blog addresses the question "What Technique Should I Use for Market Size Estimation?" including clear advantages and disadvantages of different methods.

Visit the blog or download the white paper free of charge to learn more.

About The Freedonia Group, a division of MarketResearch.com – The Freedonia Group is a leading international industrial research company publishing more than 100 studies annually. Since 1985, we have provided research to customers ranging in size from global conglomerates to one-person consulting firms. More than 90% of the industrial companies in the Fortune 500 use Freedonia Group research to help with their strategic planning.

Press Contact:

Corinne Gangloff
+1 440.684.9600
[email protected]

SOURCE The Freedonia Group