Freedonia Analyst Weighs in on Oldcastle Materials' Acquisition of AERT and the WPC Decking Market

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Mar 22, 2017, 11:34 ET

CLEVELAND, March 22, 2017 /PRNewswire/ -- Outdoor living remains a leading home improvement market segment, with deck installation and expansion being one of the most popular projects undertaken by homeowners. Not only can a new or larger deck add recreation and leisure space to a home, but many homeowners are opting for decks that add to the value of a property. In many cases, homeowners select decks made from capstock-coated wood-plastic composite (WPC).

Homeowners aren't the only ones interested in WPC decking. The recent announcement by Oldcastle Materials of its purchase of Advanced Environmental Recycling Technologies (AERT) demonstrates the increasing popularity of WPC decking.

"Oldcastle Materials is a leading supplier of a number of exterior building products, such as decorative pavers, clay brick, and synthetic stone veneers often used as decorative accents to traditional siding materials," states Freedonia analyst Nick Cunningham. "Their purchase of AERT -- one of the leading US manufacturers of WPC decking -- allows them to further position themselves as an integrated supplier of high-aesthetics, high-value building materials."

WPC decking is anticipated to see the fastest growth of all decking materials, rising 4.5% annually through 2020, according to a recent study, Wood & Competitive Decking, authored by Cunningham. WPC decking will increasingly take market share from wood lumber -- the material traditionally used to make decks -- because of its favorable performance and aesthetic properties. WPC decks generally have longer lifespans than wood decks and require less annual maintenance, such as staining. Furthermore, homeowners can select WPC decks in a wide range of colors and hues, including those look like more expensive materials, such as tropical hardwoods.

The Freedonia Group's Wood & Competitive Decking study can be accessed here:
http://www.freedoniagroup.com/industry-study/wood-competitive-decking-3411.htm

About The Freedonia Group – The Freedonia Group, a division of MarketResearch.com, is a leading international industrial research company publishing more than 100 studies annually. Since 1985 we have provided research to customers ranging in size from global conglomerates to one-person consulting firms. More than 90% of the industrial companies in the Fortune 500 use Freedonia Group research to help with their strategic planning. Each study includes product and market analyses and forecasts, in-depth discussions of important industry trends, and market share information. Construction & Building Products studies can be purchased at www.freedoniagroup.com and are also available on www.marketresearch.com and www.profound.com.

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SOURCE The Freedonia Group