FREEBIRDS World Burrito to Expand in California

EMERYVILLE, Calif., Dec. 29, 2010 /PRNewswire/ -- FREEBIRDS World Burrito, known for offering "way more choices" to custom-build rockin' burritos, salads, nachos, tacos and more, announced it will open sixteen restaurants in California in 2011.   The first new California opening will be located across from the University of Southern California campus at 3335 S Figueroa Street, Los Angeles and is slated for Thursday, January 13, 2011.

(Photo:  http://photos.prnewswire.com/prnh/20101229/SF22306)

The original FREEBIRDS restaurant in Santa Barbara, California continues to be a favorite with locals and students from UCSB and Cal Poly.  With legions of FREEBIRDS Fanatics asking for more California locations, concept owner, Tavistock Restaurants, LLC, announced that it is developing multiple new locations in the greater Los Angeles area, the San Francisco Bay Area and the San Diego area.  Tavistock Restaurants currently operates 44 FREEBIRDS restaurants in Texas and Oklahoma. 

"Our FREEBIRDS growth strategy is on track to have 84 company-owned locations open by the end of 2011," said Bryan Lockwood, president.  In addition to the sixteen new California restaurants, FREEBIRDS plans to open an additional 24 company-owned restaurants in Texas, Oklahoma and Louisiana by the end of 2011.

Whether it's California or Texas, FREEBIRDS has created a strong following.  Why?  Awesome burritos and freedom of choice.   As guests join the queue, they are partnered with a team member, known as a "Roller," who helps them choose from four sizes of burrito made from four possible flavors of tortilla then hand-rolled with the guest's personal selection from more than forty freshly prepared ingredients including grass fed beef, hormone-free chicken or all natural pork carnitas topped with hand-cut veggies and hot peppers plus house made salsas, queso and guacamole to create their perfect burrito.  Burritos range in size from the generously-sized Hybird to the legendary Super Monster which can weigh-in at seven pounds. 

At the USC location FREEBIRDS will introduce a new Crispy Fish option for burritos, tacos and salads.  Additionally, the USC restaurant will serve breakfast burritos and tacos prepared with a choice of steak, bacon or chorizo.  Breakfast hours are 6:30 a.m. to 11:00 a.m., Monday through Friday, and on weekends from 10:30 a.m. to 2:30 p.m.

The FREEBIRDS restaurant at USC was designed by architect Chris Smith of CMS Architecture and Design (Charlie Palmer Steakhouse, Las Vegas and South Coast Plaza; ZED451 Chicago and Boca Raton; Haru, New York).   The USC location will feature the concept's signature Statue of Liberty – affectionately known as 'Libby' – riding a custom-built motorcycle while breaking through the Freedom Wall which was designed to serve as a reminder that each of us can break through walls and truly change the world.   The restaurant has a free-spirited ambience with a rockin' soundtrack, reminiscent of a late-'60s rock 'n' roll roadhouse.  

The new FREEBIRDS restaurant at USC will employ approximately 100 team members from the local community and can be reached directly at 213-746-1212. Hours are Monday through Wednesday 6:30 a.m. to 10:30 p.m., Thursday and Friday 6:30 a.m. - 1:30 a.m. and Saturday 10:30a.m. – 1:30 a.m. and Sunday 10:30 a.m. to 9:30 p.m.  FREEBIRDS offers online ordering and full service catering (feeding 10 – 10,000).

For more information or to place an online order, visit www.freebirds.com 

SOURCE FREEBIRDS World Burrito

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