"Free Your Head" From Worry and Indulge in Your Hair's Beauty With Anti-Damage Brushing Using Braun Satin Hair Brush With Active Ion Technology

CINCINNATI, July 11, 2011 /PRNewswire/ -- Following a successful European launch in 2009, Braun, a member of the P&G Beauty and Grooming family of brands [NYSE: PG], announces the availability of the Braun Satin Hair brush in the United States. The Braun Satin Hair brush combines Braun's breakthrough Active Ion Technology – which gives hair incredible smoothness and shine – with its innovative Seamless Bristle Technology.

"Braun Satin Hair brush has been a huge success in Europe and we are all very excited to give women in the U.S. an opportunity to experience this truly revolutionary beauty tool," said John Doherty, North America Braun Business Leader.  "Braun remains committed to providing consumers with healthy hairstyling options. We're pleased to be able to meet this consumer need in both the U.S. and Globally."

Braun's Active Ion Technology was designed to instantly deliver visibly more shine and smoothness to hair with every brush stroke. The brush's uniquely designed jet delivers a stream of Active Ions to the hair to instantly restore irresistible shine, and tame frizz and flyaways for touchable smoothness.  Seamless Bristle Technology is designed for anti-damage brushing – featuring a super smooth surface to glide gently and effortlessly through hair to prevent breakage and damage to the scalp. The easy-to-use Braun Satin Hair brush is a portable, battery powered beauty tool with a sleek, stylish design making it the ideal accessory for on-the-go touch-ups – delivering noticeable results women can see and feel.

"Once women in the U.S. get their hands on the Braun Satin Hair brush it will surely become their best beauty accessory," said celebrity hairstylist Sascha Breuer.  "It easily fits into a handbag so women can maintain irresistible shine and smoothness with every brushstroke, wherever they go."

Braun Satin Hair brush makes its exclusive debut in the U.S. on QVC on July 12, 2011.  The brush has a suggested retail price of $65.

Free Your Head

The Braun Satin Hair brush launch in the U.S. will be supported by a marketing plan that leverages Braun's "Free Your Head" movement.  The movement allows women to indulge in their hair's beauty – worry-free.  Braun's range of hair care products defends the health of women's hair so they can enjoy anti-damage styling.

About Braun

Braun, a subsidiary of Procter & Gamble founded in Germany in 1921, manufactures a wide variety of small domestic appliances that marry innovation, reliability and creative design.  These range from electric shavers and beauty products to household appliances. Braun products enjoy worldwide distribution. Please visit http://www.braun.com for the latest news and in-depth information about the Braun brand.

About P&G Beauty & Grooming

P&G Beauty & Grooming products help make beauty dreams real for women worldwide and help men look, feel and be their best every day. With more than 100 brands available in nearly 130 countries, P&G's beauty and grooming products delivered sales of over $26 billion in fiscal year 2008/09, making it one of the world's largest beauty and grooming companies. P&G Beauty & Grooming offers trusted brands with leading technology to meet the full complement of beauty and grooming needs, including Pantene®, Olay®, Head & Shoulders®, Max Factor®, Cover Girl®, DDF®, Frederic Fekkai®, Wellaflex®, Rejoice®, Sebastian Professional®, Herbal Essences®, Koleston®, Clairol Professional®, Nice 'n Easy®, Venus®, Gillette®, SK-II®, Wella Professionals®, Braun® and a leading Prestige Fragrance division that spans from point of market entry consumers to high end luxury with global brands such as Hugo Boss®, Lacoste®, and Christina Aguilera®. Please visit http://www.pg.com for the latest news and in-depth information about P&G (NYSE: PG) and its brands.

Braun:
Kristen Gugliotta      617-463-5774
[email protected]

Porter Novelli:
Richard Small     212-601-8187
[email protected]

SOURCE Braun

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