TORONTO, Jan. 12, 2015 /CNW/ - The following B-Roll is available by Video On-Demand web download:
STORY SUMMARY: The Princess Margaret Cancer Foundation launches the #NoHairSelfie campaign, a new digital fundraising effort showing support for the thousands of Canadians undergoing cancer treatment. #NoHairSelfie encourages people to shave their heads – actually or virtually (with the #nohairselfie app) -- on World Cancer Day, February 4, 2015. According to The Princess Margaret Cancer Foundation, more than 40% of all Canadians will be diagnosed with cancer in their lifetime, and 1 in 4 is expected to die from the disease.
Top fundraising shavers will undergo the razor at the "Celebrity Buzz-Off" taking place at the Steam Whistle Brewery, February 4, 2015 at 5 p.m. in Toronto. To sign-up as a hair-ticipant or to sponsor someone, go to www.nohairselfie.com.
WEB Video Preview and Download link:
http://cnw.pathfireondemand.com/viewpackage.action?packageid=844
TIME OF POSTING: 5:59 a.m. EST
DATE OF POSTING: January 12, 2015
All video can be viewed by clicking on the link. Broadcast quality video is available for download by accredited journalists. Please contact [email protected] for access.
STATIONS, FOR FURTHER INFORMATION, PLEASE CALL:
Elissa Freeman Diane Hargrave
416.565.5605 416.467.9954 x 104
For assistance with Video On-Demand, please contact CNW at [email protected] or (877) 269-6060
CNW Video On-Demand http://cnw.pathfireondemand.com provides free, secure and easy-to-use broadcast quality material direct from our website to accredited journalists worldwide.
This material is offered for free and unrestricted news use.
CNW VIDEO SERVICES.
SOURCE Princess Margaret Cancer Foundation
Video with caption: "B:roll: THE PRINCESS MARGARET CANCER FOUNDATION ENCOURAGES CANADIANS TO “BUZZ OFF” WITH NEW #NOHAIRSELFIE CAMPAIGN". Video available at: http://stream1.newswire.ca/cgi-bin/playback.cgi?file=20150112_C4732_VIDEO_EN_10104.mp4&posterurl=http%3A%2F%2Fphotos.newswire.ca%2Fimages%2F20150112_C4732_VIDEO_EN_10104.jpg&order=1&jdd=20150112&cnum=C4732
Share this article