Free the Bowl(TM) from Big Al (Big Alcohol) World Premiere

Video Contest Winners Honored

Feb. 4th San Rafael, California

Streaming Live at FreeTheBowl.com

SAN RAFAEL, Calif., Feb. 3 /PRNewswire-USNewswire/ -- Marin Institute, the alcohol Industry watchdog, is holding the Free the Bowl™ from Big Al World Premiere to announce this year's winners of their second annual youth-produced, counter-alcohol-ad video contest.  The event will take place at the Smith Rafael Film Center in San Rafael California on February 4, 2010. The awards presentation will also be streamed live at FreeTheBowl.com at 5:00 p.m. (PT).

(Logo: http://www.newscom.com/cgi-bin/prnh/20100203/DC48836LOGO )

What:

Awards presentation, screening and streaming of the Free the Bowl™ 2010 winning counter-Super Bowl alcohol ads

When:

Thursday, February 4, 2010, 4-6 p.m. (PT)

Where:

Smith Rafael Film Center, 1118 Fourth St. San Rafael, CA 94901.

freethebowl.com

Who:

Jan Wahl  -  MC, KCBS AM/FM, KRON TV- 4  

Annan Paterson  -  President Marin Institute Board of Directors

Mark Leno  -  California State Senator

Mark Fishkin  -  Founder Mill Valley Film Festival

Bruce Livingston  -  Executive Director Marin Institute

Why:

To honor young filmmakers from 16 states for producing exceptional counter-alcohol ads

Because:

-- The more alcohol ads kids see, the more likely they are to drink, drink to excess and drink more often

-- Estimates indicate as many as 30 million underage youth view more ads for beer than for any other product during the Super Bowl

-- It is well established that teens that begin drinking before 15 are four times more likely to develop alcohol dependence than those who wait until they are 21

-- 10.7 million underage youth drink, 7.2 million binge drink and alcohol related problems from this drinking cost the country $60 billion dollars annually

Media Availability:

For more info, interviews with Marin Institute staff and contest winners, please contact Michael Scippa – (415) 548-0492

SOURCE Marin Institute