Free the Bowl™ World Premiere 2011 Video Contest Winners to be Announced

USA - English

• Latin America - español

Streaming Live at FreeTheBowl.com Feb. 3rd San Rafael, California

SAN RAFAEL, Calif., Feb. 2, 2011 /PRNewswire-USNewswire/ -- Marin Institute, the alcohol Industry watchdog, is holding the Free the Bowl World Premiere 2011 to announce the winners of their third annual youth-produced, counter-TV-sports-beer-ad video contest. Videos this year are outstanding, as they are performances or songs.

(Logo: http://photos.prnewswire.com/prnh/20101117/DC03320LOGO )

The event will take place at the Smith Rafael Film Center in San Rafael, California on February 3, 2011. It begins with a reception at 4:00 p.m. (PT). The awards presentation takes place at 5:00 p.m., and will be streamed live at FreeTheBowl.com. This year's contest received 62 entries from 10 different states (all eligible videos available to preview at FreeTheBowl.com).

Because:

• The more alcohol ads kids see, the more likely they are to drink, drink to excess and drink more often
• Estimates indicate as many as 30 million underage youth view more ads for beer than for any other product during the Big Game
• It is well established that teens that begin drinking before age 15 are four times more likely to develop alcohol dependence than those who wait until they are 21
• 10.7 million underage youth drink, 7.2 million binge drink and alcohol related problems from this drinking cost the country $60 billion dollars annually

SOURCE Marin Institute