Free The Bowl® - Stop the Violence
World Premiere of Winning Youth-Produced Counter-Super Bowl Beer Ads
$1,000 Top Prize To Be Awarded
Streaming Live at FreeTheBowl.com 4 pm (PST) Feb. 2nd
SAN RAFAEL, Calif., Feb. 1, 2012 /PRNewswire-USNewswire/ -- Alcohol Justice (formerly Marin Institute), is holding the Free The Bowl® (from Beer Ads) World Premiere to announce the winners of their fourth annual nationwide counter-Super Bowl beer ad video contest. The event will take place at the Smith Rafael Film Center in San Rafael, California on February 2, 2012. The Awards presentation for this year's best youth-produced ads begins at 4:00 p.m. (PST) and will be streamed live at FreeTheBowl.com. A reception follows at 5 pm. This year's contest received 22 entries from 15 different states.
(Logo: http://photos.prnewswire.com/prnh/20110727/DC41105LOGO )
(Logo: http://photos.prnewswire.com/prnh/20101117/DC03320LOGO )
What: Awards presentation, live entertainment, screening and streaming of the
Free The Bowl® 2012 winning counter-Super Bowl beer ads.
When: Thursday, February 2, 2012, 4-6 p.m. (PST)
Where: Smith Rafael Film Center, 1118 Fourth St. San Rafael, CA 94901
Streaming live @ freethebowl.com
Who: -- California Assemblywoman Fiona Ma (MC)
-- Cathy Summa-Wolfe - President, Marin Institute Board of Directors (MC)
-- Mark Leno - California State Senator
-- John Morrison - Director of Education, California Film Institute
-- Bruce Livingston - Executive Director, Marin Institute (MC)
-- Marc Levine - San Rafael City Councilmember
-- Michael Scippa – Director of the Free The Bowl® Contest
-- The First Prize Winner
Why: To honor young activist filmmakers from across the country for producing videos that counter
exploitative alcohol ads on TV sports events
Because: -- The more alcohol ads kids see, the more likely they are to drink, drink to excess and drink more often
-- Estimates indicate as many as 30 million underage youth view more ads for beer than for any other product during the
Super Bowl
-- Research has shown that sports related alcohol advertising, sponsorship, branding, promotions, and sales
practices all fuel over-consumption that leads directly to tens of thousands of annual incidents of alcohol-related
violence and harm.
Contact: Michael Scippa 415-548-0492
Jorge Castillo 213-840-3336
SOURCE Alcohol Justice
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