Free People Shoots Down Bad E-commerce Ideas, Justifies the Good

Monetate customer takes testing, targeting, and personalization platform beyond basic A/B tests

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Sep 15, 2010, 08:40 ET

PHILADELPHIA, Sept. 15 /PRNewswire/ -- Unveiling the first of a series of customer success stories today, Monetate, a vendor of choice for testing, targeting, and personalization for e-commerce websites, highlights the flexibility of the Monetate platform (http://www.monetate.com/customer-story-free-people).

"Free People is a great example of how Monetate clients are finding new and powerful ways to use our platform," says David Brussin, Monetate founder and chief executive officer. "Free People is not only using Monetate to increase revenue through A/B testing of site content, but also employing Monetate as a business intelligence tool, exploiting its unique business rules testing capabilities."

According to David Hayne, Managing Director, Direct at Free People, the apparel retailer regularly uses Monetate to perform A/B testing of different versions of the home page at http://www.FreePeople.com to find which version converts higher and produces higher average order value.

"From an A/B testing standpoint Monetate has been a great fit for us," says Hayne, adding, "While we're using Monetate to do straightforward A/B testing on many different parts of the site, we are also using it for more complex testing."

In the Monetate Customer Story published today, Hayne describes how Free People used Monetate to explore the extent to which free expedited shipping encourages or discourages purchasing for a range of customer segments.

"Monetate allows us to acquire valuable metrics about net revenue from programs like this," says Hayne. "It means we can make decisions about whether such programs are worthwhile based on solid data, not hunches."

About Free People

One of America's leading multichannel apparel retailers, with roots stretching back to the 1970s, Free People today has 37 retail stores, a catalog business, plus a wholesale business operating out of three showrooms, in New York, Los Angeles and Chicago. In addition, the company sells to approximately 1,000 specialty stores worldwide plus select department stores. Since its launch in 2004, FreePeople.com has found great success with online shoppers who are looking for a little something special in their experience. For more, visit http://www.FreePeople.com.

About Monetate

Monetate is the leading independent provider of testing, targeting, and personalization for websites. Every day, major retailers like QVC and Urban Outfitters use Monetate to make the most of their online marketing dollars and optimize their website investments. Monetate helps marketers test product pitches and e-commerce site features, then accurately target messaging and personalized offers to specific audience segments, anywhere on the site, without using any internal IT resources.

Monetate installs with just one tag and uses automated catalog and back-end integration to enable marketers to implement testing and targeting quickly and easily, on any page, for a predictable price. The Monetate dashboard lets marketers create tests and deploy targeted campaigns themselves while Monetate Marketing Specialists are always available to help with test design and deployment as well as identifying new targeting opportunities. Dashboard access to detailed analytics showing the real-time performance of tests and campaigns is available 7x24.

Based in Philadelphia and serving a growing list of Internet Retailer Top 500 companies, Monetate is a Coremetrics Partner and an eTail Preferred Solution Provider. Monetate is also a member of Shop.org.

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