Free iPad App from IBM and Eames Office Reinvents Iconic '60s-Era Infographic on History of Math

Vintage Timeline Designed by Charles and Ray Eames Continues to Inspire Interest in Math and Science

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Apr 05, 2012, 08:55 ET

ARMONK, N.Y., April 5, 2012 /PRNewswire/ -- To celebrate the history of math and its impact on the world, IBM (NYSE: IBM) has released Minds of Modern Mathematics, an iPad app that re-imagines a classic 50-foot infographic on the history of math created by husband-and-wife design team Charles and Ray Eames and displayed at the 1964 World's Fair in New York City.

(Logo: http://photos.prnewswire.com/prnh/20090416/IBMLOGO )

The app, which can be downloaded from the iPad App Store, is a vintage-meets-digital experience for students, teachers, and tech fans that illustrates how mathematics has advanced art, science, music and architecture. It reinvents the massive timeline on the history of math from 1000 AD to 1960 that was part of Mathematica: A World of Numbers...and Beyond, IBM's milestone World's Fair exhibit.

Users can click through more than 500 biographies, milestones and images of artifacts culled from the Mathematica exhibit as well as a high-resolution image of the original timeline poster.

The app also includes the "IBM Mathematics Peep Show," a series of playful, two-minute animated films by Charles and Ray Eames that offer lessons on mathematical concepts, from exponents to the way ancient Greeks measured the earth.

The app was developed by IBM together with the Eames Office -- which works to preserve and extend the legacy of the legendary design duo -- and is debuting during the centennial year of Ray Eames' birth.

Mathematics remains essential to IBM's technological innovation. As demand grows for real-time analysis of information gathered from sensors in roads and power grids and other sources of "big data," IBM mathematicians are working on everything from the Jeopardy!-winning computer Watson, to astrophysics, weather forecasting and genomics, to using analytics to ease traffic congestion and power consumption in cities around the world.

IBM maintains the largest mathematics department in industry. The company expects the app to be used in classroom settings and beyond to spur interest in education and careers around STEM (science, technology, engineering and math).

"Careers of the future will rely heavily on creativity, critical thinking, problem solving and collaboration -- all themes that were core to the 'Minds of Modern Mathematics' movement and remain equally relevant today," said Chid Apte, IBM Director of Analytics Research and Mathematical Sciences. "What better way than a mobile app to reintroduce this timeless classic to inspire a new generation of learners?"

Eames Demetrios, director of the Eames Office, said of his grandparents, "We've taken Charles and Ray's original two-dimensional design and turned it into a compelling, interactive experience that anyone can enjoy. The original content, which has been transformed for the iPad, is still as hypnotic and engrossing as it was 50 years ago."

From the earliest days of their collaboration, IBM and Charles and Ray Eames shared a commitment to popularize math and science and make them accessible for all. In 1961, IBM sponsored an exhibition at the California Museum of Science and Industry in Los Angeles, commissioning the Eameses to develop an interactive installation on mathematics. Called Mathematica: A World of Numbers...and Beyond, the 3,000 square foot installation inspired a generation to embrace science, math and technology. The popularity of the exhibit culminated in a replica being exhibited at the 1964 New York World's Fair.

The large-scale mathematics timeline is still on display at the New York Hall of Science in Queens, NY, and the Museum of Science, Boston, is an example of IBM's and the Eames' vision for interactive learning and design. A smaller, poster-sized version of the timeline is still displayed in classrooms and museums around the world.

Minds of Modern Mathematics was developed by digital agency Euro RSCG 4D. According to Marc Blanchard, Executive Creative Director, at Euro RSCG 4D, "We asked ourselves what the Eameses would have done if they'd had iPads, so we tried to create the most effective and enjoyable educational experience we could while preserving the integrity of their original vision."

Go here for the free download of Minds of Modern Mathematics

For more information about the app, visit http://mindsofmath.com

For images of Mathematica, Charles and Ray Eames and the iPad app, visit Flickr or Pinterest

For video demo, go here

Join the conversation on Twitter #math #Eames

Contact:
Laurie Friedman, IBM
914 499 4608
[email protected]

SOURCE IBM