Frederick's of Hollywood Launches New Luxury Label, Harriett

HOLLYWOOD, Calif., Sept. 20, 2012 /PRNewswire/ -- Frederick's of Hollywood is proud to announce the launch of its new luxury label collection, Harriett, named after the long time love of Frederick's of Hollywood founder, Frederick Mellinger. More than just his wife, Harriett was Frederick's muse. Her insight helped to lead Frederick's to become one of the most recognized brands in the world.

(Photo:  http://photos.prnewswire.com/prnh/20120920/LA78621)

To honor the woman behind the man, Frederick's has created a stunning new namesake collection.  Created with the most luxurious fabrics such as fine silk and eyelash lace and featuring exquisite craftsmanship and design, Harriett is an ode to the love story behind the legend. The Harriett label is currently offered online on its own dedicated website, www.harriett.com, which provides customers with the ability to shop by video, and at the Frederick's of Hollywood flagship store. The fall collection retails from $29 for a thong to $159 for a corset. The line will also later include ready-to-wear and high-end accessories.

"We are excited to present this new label," said Frederick's of Hollywood Chief Marketing Officer, Tracy McCourt. "We realized that we had an opportunity to expand our product assortment by developing a luxurious line of lingerie, clothing and accessories not only to satisfy the desire of our current customers for products featuring the finest fabrications, but to introduce ourselves to new customers with similar needs."  Ms. McCourt continued, "This is a significant step in creating a revitalized brand landscape and customer experience."

ABOUT FREDERICK'S OF HOLLYWOOD

Since 1946, Frederick's of Hollywood (NYSE MKT: FOH) has set the standard for exquisite, innovative intimate apparel. Frederick's remarkable legacy continues today with 118 specialty retail stores and an online shop at www.fredericks.com. Its unique innovations have led the company to become one of the most recognized brand names in the world.

SOURCE Frederick's of Hollywood Group Inc.

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