Freddy's Frozen Custard & Steakburgers® Selects SRG as AOR

BOULDER, Colo., Aug. 31, 2017 /PRNewswire/ -- Sterling-Rice Group (SRG), a Boulder-based brand consultancy and creative agency, has been hired as Agency of Record (AOR) for advertising by Freddy's Frozen Custard & Steakburgers® (Freddy's), a rapidly growing fast-casual franchise headquartered in Wichita, Kan.  

Co-founded in 2002 by brothers Bill and Randy Simon, and friend and business partner, Scott Redler, Freddy's Frozen Custard & Steakburgers is named after Bill and Randy's father and World War II veteran, Freddy Simon.  A privately owned and family-oriented company, Freddy's restaurants from coast-to-coast serve a menu reminiscent of the all-American meals Freddy prepared for his family. The restaurant has more than 260 restaurants in the U.S. 

"At Freddy's, we extend genuine hospitality to every guest who chooses to dine with us," said Shelley Young, Vice President of Marketing for Freddy's. "We were impressed not only by SRG's creative thinking and comprehension of our business, but also by their understanding of our company's culture and spirit. We look forward to introducing Freddy's to millions of new guests, together with SRG."

Freddy's chose SRG, an independent, 34-year-old integrated firm,  after conducting a competitive nationwide search. The partnership will be led by SRG Executive Creative Director, Adam Wohl. "The marketing world is dominated by a handful of giant, public holding companies. As an independent agency, we are grateful that strong brands still understand the benefits of partnering with a firm that's able to flex around clients' needs, and not shareholder demands," added Wohl.

After more than three decades in business, SRG's business continues to grow at double digits thanks to the firm's focus on client outcomes and employee satisfaction. The firm is currently expanding several departments.

"Freddy's is built on a foundation of community, mutual respect, and shared values. Given the quality of their business and people, we felt an immediate connection and look forward to many years of successful partnership," said Cindy Judge, President and CEO of SRG. "Our business is seeing tremendous momentum this year thanks to investments in technology and talent. We intend to continue to win by delivering outstanding creative and service to clients with high-growth objectives."

ABOUT STERLING-RICE GROUP
Headquartered in Boulder, Colo., SRG is a nationally recognized brand-building firm that focuses on creating and activating brands. For more than 30 years, companies ranging from small entrepreneurial start-ups to some of the biggest brands in the world, have come to Boulder to seek out SRG's expertise in consumer insights, brand strategy, brand positioning, new product innovation, advertising, and design. With deep experience in all things consumer and culinary, they are responsible for $10 billion in incremental value for clients over the past five years alone. SRG has been ranked on Outside Magazine's Best Places to Work list for the past six years, and was also recognized by Ad Age as a 2016 Best Place to Work.

ABOUT FREDDY'S
Co-founded in 2002 by Scott Redler and Bill, Randy and Freddy Simon, Freddy's opened its first location in Wichita, Kan., offering a unique combination of cooked-to-order steakburgers, Chicago dogs, and other savory items along with its signature desserts prepared with premium frozen custard churned fresh throughout the day. Today, 268 Freddy's restaurants serve a total of 30 states across the nation from California to Pennsylvania, Virginia and down the east coast states to Florida.  In 2017, Freddy's has been named for a fifth time to Entrepreneur's Franchise 500 list (ranked #41), and has, for the fourth year in a row, been included as one of the top 10 on Franchise Times magazine's Fast & Serious list. Other notable accomplishments include several consecutive years on Inc. Magazine's 500/5000 list of "Fastest-Growing Private Companies," a feature on Consumer Reports'® lists of best burgers, cleanest fast-food restaurants and those with the best service last published in 2014, and first-place winner of many local newspaper readers' choice categories throughout the U.S. including Best Burger, Best Fries, Best Hot Dog and Best Dessert. For more on Freddy's, visit the Newsroom, or follow us on Facebook, Twitter and Instagram for the latest news.

SOURCE Sterling-Rice Group

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