Fred Hayman Inducted Into the Rodeo Drive Walk of Style®
LEGENDARY RODEO DRIVE BOUTIQUE OWNER HONORED FOR HIS CONTRIBUTIONS TO FASHION AND ENTERTAINMENT
BEVERLY HILLS, Calif., May 31, 2011 /PRNewswire/ -- The Rodeo Drive Committee and the City of Beverly Hills honored world-renowned former boutique owner, Fred Hayman with the Rodeo Drive Walk of Style Award® at an induction ceremony on Rodeo Drive on May 31, 2011. Often dubbed "the father of Rodeo Drive," the owner of the chic shop Giorgio Beverly Hills, transformed Rodeo Drive with his signature fragrance and yellow and white striped awnings.
(Photo: http://photos.prnewswire.com/prnh/20110531/LA11781)
Mr. Hayman accepted the esteemed award from Gil Cates, who appointed Mr. Hayman as the Oscar® Fashion Coordinator when he produced the Oscars®. As a part of his induction, Mr. Hayman received a permanent plaque, featuring his signature and quote that will be embedded in the sidewalk of the world-renowned street. The on-going award, inaugurated in 2003, honors style legends for their contributions to the worlds of fashion and entertainment.
To Rodeo Drive, Fred Hayman remains its marketing architect. He extolled the possibilities of the palm-tree lined fantasy island with a Rolls Royce delivering customer purchases. Fresh starlet and vintage comedian alike could be spotted swigging a drink at the oak bar or next to the pool table of is famed boutique, amidst a hodgepodge of frocks, furs and trinkets, from the moderate to overpriced. His marketing to celebrities and international travelers was instrumental in securing the cluster of luxury brands the street is so famously know for throughout the world.
Fred Hayman is the fifteenth recipient of this award, following previous honorees Grace Kelly & Cartier (2009), Valentino (2009), Princess Manolo Blahnik (2008), James Galanos (2007), Gianni and Donatella Versace (2007), Salvatore Ferragamo, Edith Head, James Acheson and Milena Canonero (2006), Herb Ritts and Mario Testino (2005), Tom Ford (2004), and Giorgio Armani (2003). Honorees are selected by an independent committee comprised of media, celebrities, past honorees and academics in the worlds of fashion and entertainment.
The symbol for the Rodeo Drive Walk of Style® is the "Torso," the sculpture created by the late Robert Graham, standing 14-feet tall at the intersection of Rodeo Drive and Dayton Way.
A new book chronicling his life and times entitled "Fred Hayman: The Extraordinary Difference The Story of Rodeo Drive, Hollywood Glamour and the Showman Who Sold It All" by Rose Apodaca debuts in June, www.fredhaymanbook.com.
SOURCE The Rodeo Drive Committee
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