FRANK'S® RedHot® Dips in to Domino's

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Oct 25, 2012, 02:49 ET

LONDON, October 25, 2012 /PRNewswire/ --

The much loved hot sauce company FRANK'S® RedHot® has announced a new partnership with pizza delivery expert, Domino's Pizza. The renowned sauce, famous for being the key ingredient in the original world-famous Buffalo Wings, are the main ingredient in Domino's new hot wings. The key to the sauce's fiery flavour is the use of a proprietary blend of aged cayenne peppers that create a heat you can feel and a taste that you'll love.

(Photo: http://photos.prnewswire.com/prnh/20121025/572652 )

Available now from all Domino's UK stores, the Frank's RedHot Wings will be sold in portions of seven, 14 and 21 - perfect for sharing.

Additionally, FRANK'S® RedHot® Original Cayenne Pepper Sauce has, for a limited period, been added to Domino's popular range of crust dunkin' dips.

Simon Wallis, sales and marketing director of Domino's Pizza, said: "When you think hot wings, you think Buffalo. We wanted to offer our customers wings that zing and that are loaded with flavour without overwhelming, taste-bud-obliterating heat, so we went straight to the source of authentic Buffalo hot wings… FRANK'S® RedHot®."

FRANK'S® RedHot® Original Cayenne Pepper Sauce has no artificial additives or preservatives and a delicious flavour that has just the right amount of kick.

To order, visit http://www.dominos.co.uk

For more information or images contact:

Frank's RedHot

Charlotte Joseph at +44(0)2074036900 or email [email protected]

Domino's Pizza

Domino's Press Office on +44(0)1908-580654 or email [email protected]

Notes to Editors:

The seven wing £2.99 Facebook offer will be available at http://www.facebook.com/dominospizza from Monday October 22, 2012 to Sunday October 28, 2012.

About Frank's

FRANK'S®RedHot® is the fastest-growing hot sauce in the UK market.1

FRANK'S®RedHot® Original Cayenne Pepper Sauce is priced at £1.49 and available from Tesco, Sainsbury's, ASDA, Waitrose, Whole Foods, Ocado and Amazon.

FRANK'S ® RedHot® Sauce (FRH) was launched in the UK in 2008. This was the secret ingredient used in the original Buffalo wings created in the Anchor Bar, New York in 1964.

Other products in the range include FRANK'S® RedHot® Xtra Hot Cayenne Pepper Sauce, FRANK'S® RedHot® Buffalo Wings Sauce, and FRANK'S® RedHot® Chilli and Lime Cayenne Pepper Sauce.

FRANK'S® RedHot® Sauce is free from preservatives and additives and is made with a special proprietary blend of aged cayenne peppers.

FRANK'S® RedHot® Xtra Hot Cayenne Pepper Sauce won gold at the 2011 Great Taste Awards.

FRH overtook Tabasco as the USA's number 1 hot sauce in March 2009 and still holds this accolade.

1 Nielsen 52 WE 30 June 2012

For more information go to:

Website - http://www.franksredhot.co.uk/

Facebook - http://www.facebook.com/FranksRedHotUK

Twitter - https://twitter.com/franksredhotuk

About Domino's

Domino's Pizza Group plc is the leading player in the fast-growing pizza delivery market and holds the exclusive master franchise to own, operate and franchise Domino's Pizza stores in the UK, the Republic of Ireland and Germany. The first UK store opened in Luton in 1985, the first Irish store opened in Dublin in 1991 and the first German store opened in Berlin in 2010.

As of 24 June 2012, there were 748 stores in the UK, the Republic of Ireland and Germany. Of these, 588 stores are in England, 50 are in Scotland, 30 are in Wales, 20 are in Northern Ireland, one is on the Isle of Man, one is a mobile unit, 48 are in the Republic of Ireland and 10 are in Germany.

Founded in 1960, Domino's Pizza is one of the world's leading pizza delivery brands. Through its primarily franchised system, Domino's Pizza operates a global network of more than 9,800 Domino's Pizza stores in 73 international markets. Domino's Pizza has a singular focus - the home delivery of pizza, freshly made to order with high quality ingredients.

Customers in the UK can order online at http://www.dominos.co.uk, customers in the Republic of Ireland can order online at http://www.dominos.ie and customers in Germany can order online at http://www.dominos.de. In addition, mobile customers can order by downloading Domino's free iPhone, iPad, Android and Windows Phone 7 apps.

For more information, please contact:
The Domino's Pizza Press Office
Domino's Pizza Group Ltd
Claire McGill
Tel: +44(0)1908-580654
E: [email protected]

Ref: DPGL/CM/709

SOURCE Domino's Pizza