FourthWall Media Announces New Division: MassiveData™

New Unit To Provide Actionable Television Audience Analytics From FourthWall's Aggregated Return Path Data

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Aug 06, 2012, 08:00 ET

DULLES, Va., Aug. 6, 2012 /PRNewswire/ -- Today, FourthWall Media announced MassiveData™, a new division that combines unparalleled television viewing data with breakthrough data-mining technologies to produce audience analytics for television. The new division will deliver a suite of products and services aimed at helping its customers form more effective marketing and advertising strategies by finding the precise audiences they want to reach.

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FourthWall Media currently collects census-level second-by-second, set-top box viewing data from millions of television viewers. Now MassiveData will unlock TV's Big Data opportunity by applying proprietary data-mining and analysis technologies to this massive TV viewing data resource resulting in unique audience and programming datasets. Armed with these datasets, MassiveData will provide new metrics and analytics to advertisers and their agencies, broadcast and cable networks and cable system operators.

"MassiveData provides advertisers and programmers with an amazing array of tools based on the valuable datasets we have," said Bill Feininger, GM, MassiveData and SVP, Media Measurement for FourthWall. "They can look at both historical performance as well as predict future relevance of programming for any given audience segment, and optimize their strategy based on this information. They can also validate and refine their strategy as MassiveData continuously updates these datasets."

"FourthWall has been on the cutting edge of many key developments in the advancement of television," said Tim Peters, FourthWall CEO. "We have created this division for several reasons. First, there's an unquestionable need for actionable, timely insights for television. Second, we have unique expertise in set-top box audience measurement that, when combined with Big Data tools and technology, allows us to deliver the actionable insights and competitive advantages our customers desire. And third, by creating this new division we are dedicating necessary resources to the programming and advertising communities to help them answer their most pressing questions about audiences and consumers."

FourthWall Media supplies a range of products and services to the cable industry, including set-top box data collection that makes new television analytics possible. With the launch of the new division, FourthWall will create a publishing capability and expand its customer base to include programmers and advertisers. The MassiveData division will immediately begin adding product executives with deep programming and advertising industry expertise to bring these new products to market. Find out more at www.massivedata.tv

About FourthWall Media

FourthWall Media is an Emmy-nominated media company driving the creative revolution in interactive television through solutions that break through the "fourth wall" to engage audiences, extend subscriber loyalty, and deliver census-level measurement and reporting. The company's EBIF solutions include the Ad Widgets® end-to-end advertising system and TV Widgets® applications both of which drive viewer engagement and convenience. The AdAim™ Audience Measurement Suite offers census-level measurement of television audience activities and innovative metrics and analytics. FourthWall is a leading provider of EBIF technology platforms for Cisco, Motorola, and tru2way set-top boxes and the cloud-based AirCommand™ gateway that connects external devices to digital cable set-top boxes. FourthWall Media products and technology are distributed through partnerships with Comcast Media Center, Time Warner Cable, Charter Communications, Bright House Networks, Rovi, Motorola Mobility, DISH Network, and several smaller operators. FourthWall Media recently moved corporate headquarters to Dulles, VA. Learn more at www.fourthwallmedia.tv

SOURCE FourthWall Media