FourthWall Media and Axesa Servicios de Informacion Team up for Interactive Television Advertising

Yellow Pages on TV Publishing Partnership to Launch on OneLink

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May 05, 2010, 12:19 ET

PLANO, Texas, May 5 /PRNewswire/ -- FourthWall Media™, the media company driving a creative revolution in interactive TV, today announced that it has signed an agreement with Yellow Pages and local search service provider Axesa Servicios de Informacion to launch interactive advertising. This advertising will be delivered by FourthWall's "Yellow Pages on TV" application running on OneLink in San Juan, Puerto Rico. Axesa will not only provide listings data, but will sell interactive advertising to local businesses on its online Yellow Pages directory, SuperPagesPR.com.

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Axesa, majority owned by Caribe Media, Inc. an affiliate of Local Insight Media Holdings, will make the interactive ads available to its existing advertiser base, as well as new interested customers. It is envisioned that Axesa will begin sales next week. OneLink is already using FourthWall Media's EBIF platform, which powers this EBIF application.

"As part of a continuous process of strengthening our services and providing businesses with relevant local search solutions, making Yellow Pages ads available on digital television is a great convenience for viewers and for advertisers who want to connect with consumers in a new, compelling way," said Melvin Andujar, Managing Director of Axesa. "We are excited about this partnership, which is another way we continue to transform our Yellow Pages business."

OneLink viewers will be able to access Yellow Pages on TV with their regular digital cable remote. Clicking on a banner ad will bring viewers to a micro-site where they can get more information about the company, product or service; and choose to be contacted by the company. Viewers will also have the ability to connect directly with the advertiser via phone using the "Click-to-Call" feature.

"This agreement with Axesa – combined with our partnership with Ron Dorchester and OneLink – represents a big step in accelerating advanced advertising," said Craig Olive, Senior Vice President, Advertising Sales, FourthWall Media. "Every piece of the Advanced Advertising equation is in place in Yellow Pages on TV: technology, data, distribution, and sales."

About FourthWall Media

FourthWall Media, formerly known as BIAP, is an Emmy-nominated media company driving the creative revolution in interactive television through solutions that break through the 'fourth wall' to engage audiences, extend subscriber loyalty and deliver detailed measurement and reporting. The company's EBIF solutions include the Ad Widgets® end-to-end advertising system, AdAim™ Audience Measurement Suite, TV Widgets® applications such as eBay on TV, Fantasy Football and Yellow Pages on TV; and a technology platform for Cisco/Scientific Atlanta, Motorola and tru2way set-top boxes. FourthWall Media products and technology are distributed by Comcast Media Center, Time Warner Cable, Charter Communications, Rovi, DISH Network, and several other MSOs, and have been deployed in over 24 million set-top boxes. Learn more at www.fourthwallmedia.tv

About Axesa Servicios de Informacion, S. en C.

Axesa Servicios de Informacion, S. en C., Puerto Rico's leading Yellow Pages and local search services company, provides more than 2 million printed directories in Puerto Rico including a Companion Directory 'Version Personal' and two regional directories "Tu Guia Comercial Local Bayamon' and Tu Guia Comercial Local Carolina'. Axesa also publishes a mobile directory 'Guia Movil', a business-to-business directory, 'The Business Register', an Export and Import Guide, and recently launched a Health Guide. In addition to its printed products, Axesa provides information services through Operator Assisted Yellow Pages, 'Infovoz 5-1-1', 'Online Yellow Pages' www.SuperPagesPR.com Online business-to-business directory www.BusinessRegisterPR.com as well as several directories in CD ROM. The company also publishes a tourist magazine 'Places to Go' and the Membership Directory for the Puerto Rico Chamber of Commerce.

About Caribe Media, Inc.

Caribe Media, Inc. owns 60% of Axesa Servicios de Informacion, S. en C. ("Axesa"), the largest provider of print and Internet local search services in Puerto Rico, and 100% of Caribe Servicios de Informacion, S.A. ("Caribe Dominicana"), the leading print and Internet Yellow Pages publisher in the Dominican Republic. Caribe Media, Inc. is an affiliate of Local Insight Media Holdings, Inc., a leading publisher of print and Internet Yellow Pages directories and the largest provider of outsourced directory sales, marketing and related services in the United States. Local Insight Media Holdings, Inc. is a portfolio company of Welsh, Carson, Anderson & Stowe.

SOURCE FourthWall Media