Four Loko Unveils New Bartender Series

Taken straight from the creations of professional bartenders from around the country, this colorful new line of mixed drink discoveries is about creating personalized experiences that are bold and unexpected. Bartender Series currently has three flavors: Blue Mofo, Purple Hooter and Pink Scorpion.

"Four Loko is synonymous with camouflage packaging," says Jenna Shklyar, Phusion Projects' Marketing VP. "With Bartender Series, we did not want to lose the bold design Four Loko is known for. Instead, we embraced it and built on it by introducing simple, yet powerful graffiti imagery. On the flavor front, collaborating with professional bartenders helped us merge the authentic experience of trying unique cocktails at a bar, with the convenience of a can. The result is that while Four Loko's Bartender Series branches out into mixed drink inspired territory, it stays true to the adventure Four Loko stands for as a brand."

Bartender Series is now available in the U.S. in 16 oz. cans. It is one product launch in a series of Phusion Projects' portfolio of new brands that will help drive continued growth in 2017. While it's still in the early days for this new product line, Bartender Series' month-to-month unit sales growth of 113.3% has significantly outpaced the 10.9% growth of the overall 16 oz. premixed cocktails segment.¹

ABOUT PHUSION PROJECTS, LLC

Phusion Projects, LLC, is a Chicago-based multi-brand alcoholic beverage company that sells products including Four Loko, Moskato Life, and Earthquake, both domestically and globally.

Since the company's inception, Phusion Projects has encouraged fans to unfold their own Four Loko story, while being committed to operating as a responsible member of the alcoholic beverage industry. To learn more about Four Loko products, please visit fourloko.com.

Source: (1) IRI TOTAL US CONV 16oz Singles, 4-Weeks Ended 3/19/17 vs. 4-Weeks Ended 2/19/17

SOURCE Phusion Projects, LLC

Related Links

http://www.fourloko.com