Four Eyes Rejoice: GlassesUSA.com Celebrates How Smart You Are With Video Directed By Viral Genius

Top E-Retailer Joins Forces with Joel Ackerman to Show That Those Who Wear Glasses Are In Fact Smarter

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Jun 07, 2016, 10:00 ET

NEW YORK, June 7, 2016 /PRNewswire/ -- GlassesUSA.com, a leading online retailer for prescription eyewear, today launched its new video showcasing the truth behind a long-standing stereotype, that those who wear glasses are smarter. Available on YouTube at http://bit.ly/1WC1JKZ and through GlassesUSA.com/smart, the company sheds some light-hearted humor on the eyewear industry by celebrating all the four eyed geniuses out there.

"Through this video, our goal was to engage with glasses wearers in a spirited way to celebrate just how smart they really are. We also want to showcase how much smarter they can be by purchasing their eyewear through us, because not only is the process convenient and risk-free, but we also offer a large cost savings," said Daniel Rothman, CEO of GlassesUSA.com. "Since starting this company, I've always had a goal that one day consumers will own more glasses than they do shoes, which will be possible given the prices we are able to offer."

Directed by Joel Ackerman, the viral video genius behind "Girls Don't Poop" from Poo-Pourri®, the video was created to add humor to an online sector ripe for growth, and celebrate smart glasses wearers everywhere, while informing consumers that buying eyewear online makes one even smarter.

"My goal with every brand I work with is to communicate its personality and successfully show consumers why you should choose them over other options," said Ackerman. "GlassesUSA.com is taking the eyewear industry to a place it hasn't yet been – humorous – and showing consumers why GlassesUSA.com is the smart way to purchase eyewear."

For additional information please visit GlassesUSA.com, as well as GlassesUSA.com/smart to see the video campaign and to create your own personalized video with the cast.

About GlassesUSA.com
Founded in 2008, GlassesUSA.com is a leading online retailer for prescription eyewear. Offering a variety of high-quality designer and in-house brands in a wide-range of styles – single vision glasses, multifocals, sunglasses, sports glasses, safety glasses, computer glasses and more – GlassesUSA.com was built on the belief that purchasing eyewear shouldn't break the bank. On a mission to change the way consumers purchase eyewear, GlassesUSA.com is the smart way to buy glasses and has been recognized by Internet Retailer as a "Top-500 E-Retailer" five years in a row. For more information, please visit www.GlassesUSA.com, www.facebook.com/GlassesUSA, www.twitter.com/GlassesUSA and www.instagram.com/glassesusa.

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SOURCE GlassesUSA.com