Four Day Cinco de Mayo Fiesta at Chevys Fresh Mex®

CYPRESS, Calif., April 27, 2011 /PRNewswire/ -- Chevys Fresh Mex®, known for their famous sizzling fajitas and freshly made chips and salsa, announced it is gearing up for its annual Cinco de Mayo celebration and will host a Four Day Fiesta to offer guests food and beverage specials the days leading up to May 5th at all company-owned locations.  Beginning Monday, May 2nd Chevys will celebrate with $3 house margaritas all day, Tuesday, May 3rd is Wacky 1 cent Combo—buy any combo and get another for a penny, Wednesday, May 4th, all domestic draft beers are $2 and import drafts $3 and Thursday, May 5th Chevys will offer great drink specials while supplies last.

Since its inception in 1986, Chevys Fresh Mex has enjoyed a reputation for celebrating the Mexican holiday of Cinco de Mayo with flair and this year besides the four day fiesta, each location will be competing for best "over the top" decorations that reflect the spirit of the Holiday as well as the fun, festive attitude of the Chevys Fresh Mex brand.

"Cinco de Mayo is a favorite holiday for many and this year we decided to extend our celebration with a four day fiesta to let our guests enjoy Cinco for more than just one night," says Lowell Petrie, Chief Marketing Officer of Chevys Fresh Mex restaurants.  "The best way to enjoy Cinco is with friends at Chevys with a pitcher of our famous frozen margaritas and our tasty Fresh Mex®," said Petrie.

Each year, on average, Chevys Fresh Mex pours over 220,000 margaritas and goes through more than 21,000 avocados for Cinco de Mayo. Talk about throwing back a few cold ones, each Cinco de Mayo Chevys can count on popping about 100,000 beer caps – now that's a celebration! 

Participating Chevys Fresh Mex restaurants around the country invite Americans to come and share in the Four Days of Cinco de Mayo celebration.  With a delicious menu that features their famous sizzling fajitas made with mesquite grilled steak, fresh fish, chicken or shrimp or their Rock N' Ritas, Chevys continues to be one of the most popular places to celebrate Cinco.

Founded in 1986 in Alameda, California, Chevys is an ultra-casual, full-service restaurant concept that offers guests an array of freshly prepared Mexican dishes prepared from scratch using only the freshest ingredients served in a fun, relaxing atmosphere. With 64 Company-owned and 22 franchised restaurants, Chevys is a national brand spanning 14 states. Designed to offer a fiesta for the senses, where every experience is fresh, fun and full of flavor, the concept is focused on the execution of its trend-setting Fresh Mex menu and continuous innovation. Chevys uses a "Fresh Mex®" pledge which underscores the Company's promise that products are made daily from scratch.

ABOUT CHEVYS FRESH MEX®

Chevys restaurants resemble a Mexican border town cafe or cantina with a vibrant contemporary decor. The concept's menu offers an extensive variety of Mexican dishes, including traditional enchiladas, burritos and tacos, as well as a variety of combination platters. In addition to more traditional Mexican fare, the menu offers innovative items, including the mesquite grilled steak, fresh fish and shrimp fajitas. Chevys also offers a variety of salads and desserts. The theme of every Chevys dish is freshness, a characteristic underscored by the concept's fresh made tortillas which helps create a fun atmosphere for everyone, including families with children, and enhances the concept's broad appeal. Built on a platform of fresh – fresh ingredients, fresh preparation, fresh ideas and fresh personality – Chevys prepares dishes daily from scratch. This commitment to freshness translates into Chevys signature "Seasonal Fresh Fruit" margaritas which change with the seasons. Chevys offers a wide selection of margaritas including its signature Cabo Wabo Rock 'N Rita made with Sammy Hagar's Cabo Wabo Blanco Tequila.  For more information please visit: www.chevys.com

SOURCE Chevys Fresh Mex

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