Founder of SouFun, Vincent Mo, to Give a Speech at the 2013 National Association of Realtors Annual Convention in San Francisco

SAN FRANCISCO, Nov. 6, 2013 /PRNewswire/ – Invited by the National Association of Realtors (NAR), Vincent Mo, founder and Executive Chairman of SouFun Holdings Ltd. (NYSE:SFUN, "SouFun"), the leading real estate internet and wireless portal in China, is giving a speech, "Selling U.S. Properties to Chinese Buyers: Analyses and Practices of SouFun", at the 2013 NAR Annual Convention to be held on November 8^th in San Francisco. More than 30,000 real estate agents and other professionals from across the U.S. and abroad are expected to attend this Annual Convention.

In his speech, Vincent Mo will share with U.S. and international real estate professionals deep insights of Chinese property buyers' purchasing behavior and related statistics and how SouFun's products and services have been facilitating their overseas transactions. SouFun has been exploring the potential of working with NAR to broaden access to the U.S. property market to increasingly interested Chinese property buyers by providing a comprehensive set of value-added services to real estate professionals in the U.S. and buyers from China.

After successfully bringing over 50 executives of top tier Chinese real estate agencies to attend the NAR Annual Convention last year, SouFun will bring about 100 executives of top tier agencies to attend the 2013 NAR Annual Convention. This will enhance exchange of ideas and experiences and cooperation between Chinese real estate professionals and their counterparts in the U.S. and across the globe.

About SouFun

SouFun operates the leading real estate Internet portal in China in terms of the number of page views and visitors to its websites. Through our websites, we provide marketing, e-commerce, listing and other value-added services for China's fast-growing real estate and home furnishing and improvement sectors. Our user-friendly websites support active online communities and networks of users seeking information on, and other value-added services for, the real estate and home-related sectors in China. SouFun currently maintains about 100 offices to focus on local market needs and its website and database contains real estate related content covering more than 320 cities in China. For more information about SouFun, please visit http://ir.soufun.com.

Safe Harbor Statements

This announcement contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. Such forward-looking statements are made under the "safe harbor" provisions of the U.S. Private Securities Litigation Reform Act of 1995.

These forward-looking statements can be identified by terminology such as "will," "expects," "is expected to," "anticipates," "aim," "future," "intends," "plans," "believes," "are likely to," "estimates," "may," "should" and similar expressions. Statements that are not historical facts, including statements about SouFun's beliefs and expectations, are forward-looking statements. Forward-looking statements involve inherent risks and uncertainties. A number of important factors could cause actual results to differ materially from those contained in any forward-looking statement. Potential risks and uncertainties include, but are not limited to, SouFun's limited operating history, the current global financial and credit markets crisis and its potential impact on the Chinese economy, measures taken or to be taken by the Chinese government to control real estate growth and prices and other events which could recur in the future.

Further information regarding these and other risks and uncertainties is included in SouFun's annual report on form 20-F and other documents filed with the U.S. Securities and Exchange Commission. SouFun does not assume any obligation to update any forward-looking statements in this release and elsewhere, which apply only as of the date of this press release.

For investor and media inquiries, please contact:

Vice President - Finance: Hong Zhao, +86 (10) 5631-8707, [email protected]

Investor Relations Manager: Yiwen Zhang, +86 (10) 5631-8659, [email protected]

SOURCE SouFun Holdings Ltd.